Senior Channel Manager

INNIO

$100K — $130K *
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Engineering, Marketing, or related field
  • 7+ years in channel sales, partner management, or industrial equipment sales
  • Proven success managing complex partner ecosystems and meeting sales goals
  • Strong understanding of the industrial engines market, ideally in oil & gas or power generation
  • Excellent communication, negotiation, and relationship-building skills
  • Proficiency in CRM systems, preferably Salesforce, and data analytics tools
  • Willingness to travel domestically and globally up to 50%

Responsibilities

  • Develop and implement channel sales strategies for new and remanufactured equipment
  • Optimize performance of channel partners through strategic planning and monitoring
  • Build and maintain strong relationships with key partners and customers
  • Support onboarding, training, and development of channel partners
  • Collaborate with internal teams to support partner campaigns and product launches
  • Track and analyze channel performance metrics for improvement and growth
  • Identify new market opportunities and represent Waukesha at industry events

Benefits

  • Hybrid work flexibility from Waukesha, WI or Houston, TX office
  • Opportunities for professional development and career advancement
  • Engagement in strategic decision-making processes
  • Collaboration with cross-functional teams in a global context
  • Participation in industry events and networking opportunities
Full Job Description
Description

Job Summary:

The Senior Channel Manager will lead the development and execution of strategic channel sales initiatives for the INNIO Waukesha Engine business across the Americas. This role is responsible for managing relationships with channel partners, including distributors, packagers, and service providers, to drive revenue growth, expand market reach, and ensure alignment with INNIO's business objectives.

Work Structure:

Will be based onsite at either our Waukesha, WI or Houston, TX office with flexibility to work in a hybrid capacity.

Key Responsibilities:

  • Channel Strategy & Execution:
    • Develop and implement channel sales strategies to grow sales of new units, remanufactured equipment (reUp), parts, and services.
    • Optimize channel partner performance through strategic planning, KPI monitoring, and capability assessments.


  • Partner Relationship Management:
    • Build and maintain strong relationships with key channel partners and end-user customers.
    • Support onboarding, training, and development of channel partners to ensure alignment with Waukesha's standards and goals.
  • Sales Enablement & Support:
    • Collaborate with internal teams (Sales, Marketing, Product Line, Service) to support partner campaigns and product launches.
    • Provide technical and commercial support to partners during the sales cycle.
  • Performance Monitoring & Reporting:
    • Track and analyze channel performance metrics; identify areas for improvement and growth.
    • Prepare regular reports and forecasts using CRM and analytics tools.
  • Market Development:
    • Identify new market opportunities and channel expansion strategies.
    • Represent Waukesha at industry events, conferences, and partner meetings.

Qualifications:

  • Bachelor's degree in Business, Engineering, Marketing, or related field.
  • 7+ years of experience in channel sales, partner management, or industrial equipment sales.
  • Proven success in managing complex partner ecosystems and achieving sales targets.
  • Strong understanding of the industrial engines market, preferably in oil & gas or power generation.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proficiency in CRM systems (Salesforce preferred) and data analytics tools.
  • Willingness to travel up to 50% domestically & globally.

Preferred Skills:

  • Experience with OEM channel models and aftermarket sales.
  • Familiarity with Waukesha product lines (VGF, VHP, 275GL+, mobileFLEX).
  • Strategic thinker with a hands-on approach to execution.
  • Ability to work cross-functionally in a global matrix organization.

#Waukesha

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