Breakthru Beverage Group

Senior Category Management Associate

Breakthru Beverage Group$80K — $95K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • 5+ years in the beverage alcohol and/or CPG industry
  • 3+ years in a Category Management role
  • Proficient in using Nielsen, IRI, and POS data
  • Advanced skills in MS Office, especially Excel and Power BI
  • Strong communication and customer service skills
  • Ability to analyze data and solve complex problems

Responsibilities

  • Develop and present category schematics for Beer, Spirits, and Wine
  • Create detailed shelf schematics for diverse retail needs
  • Participate in planogram validation processes
  • Deliver consumer insights to bolster sales recommendations
  • Identify and recommend strategies for category sales improvement
  • Engage with sales teams to identify key category opportunities
  • Analyze various sales and consumption data for performance evaluation

Benefits

  • Opportunities for professional development and training
  • Collaboration with regional category leadership
  • Flexible working environment conducive to work-life balance
  • Exposure to diverse retail environments and brands
  • Participation in strategic sales calls and partnerships
Full Job Description
Time Type:
Full time

Remote Type:

Job Family Group:
Commercial

Job Description Summary:
The Category Manager will lead the implementation of category management strategies, plans and programs with key accounts. Create computer generated shelf schematics for new and existing retail outlets. Analyze brand trends for the use of creation of shelf schematics.

Job Description:

Job Responsibilities:

Develop and present Beer, Spirits, and Wine schematics to Key Independent and Chains accounts.
  • Analyze brand trends for the use of creation of shelf schematics.
  • Create computer generated shelf schematics for new and existing businesses. Including:
    Floor layouts
    Endcaps
    Shelf segments
    Cold space
    Proposed test concepts
    Total Store planograms
  • Participate in benchmark planogram validation.
  • Curate and deliver consumer and shopper insights to support recommendations.
  • Identify challenges and opportunities and then propose recommendations to the customer that will improve category sales and performance.

Engage with Sales Teams to identify Brand/Category opportunities within accounts.
  • Assist on sales calls for new and existing accounts to help create category development proposals.
  • Work with key independent and chain retailers to determine brand/category opportunities and develop action strategies that align with retailer's overall strategy, while also aligning with suppliers' objectives.
  • Maintain data information sources which align with category management output processes.

Own all category analytics and supporting resources
  • Analyze Sales Scan Data, Nielsen/IRI Data, NABCA, consumer panel and depletion data.
  • Evaluate category and segment performance using scorecards, assortment analysis tools, pricing analysis reports and post promotion analysis.
  • Maintain key reference files
    Master store lists
    Item lists
    Authorizations
    Store clusters

Partner with regional category leadership to establish space planning libraries and ways of working. Other duties, as assigned by the jobholder's supervisor, may also be required.

Minimum Qualifications:
  • Bachelor's degree in related field and/or equivalent training and work experience
  • Minimum of 5 years' experience in the beverage alcohol and/or CPG industry
  • Minimum of 3 years' experience in in Category Management role in the CPG industry Experience using Syndicated and Retail POS (i.e. Nielsen, IRI, etc.), and Depletion data
  • Expert PC skills using MS Office and other various computer programs including presentation software
  • Systems expertise in Excel, Access or Power Pivot, PowerBI and JDA/Prospace
  • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
  • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
  • Analytic and Reporting skills
  • Utilize sound judgement and problem-solving skills
  • Ability to work in fast-paced, high-volume, team environment


Preferred Qualifications:
  • Have knowledge of commonly used concepts, practices, and procedures within a particular field


Physical Requirements:
  • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone


Competencies:
  • Resolves issues which are often varied and non-routine. Undertakes analysis and investigation to solve issues.


This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

About Breakthru Beverage Group

Breakthru Beverage Group is a leading North American beverage distributor. The company was formed in 2016 through the merger of two family-owned distributors, Wirtz Beverage Group and Charmer Sunbelt Group. Breakthru Beverage Group operates in 14 states across the US and in Canada, and has a portfolio of over 7,000 brands, including wine, spirits, and beer. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, such as using hybrid vehicles in its fleet and implementing energy-efficient lighting in its warehouses.
Learn more about Breakthru Beverage Group
Size
7,000 employees
Industry
Net Income
$100 million
Founded
2016
5 Year Trend
+5%
Revenue
$5 billion

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