OverviewSenior Campaign Specialist to support planning, executing, and optimizing integrated marketing campaigns that drive pipeline growth and revenue. The role blends creativity and differentiated messaging with data-driven execution, leveraging digital channels, and cross-functional collaboration to attract, nurture, and convert high-quality leads.
The ideal candidate is both a strategic thinker and a hands-on doer - someone who thrives in fast-paced environments, loves experimentation, and is passionate about delivering measurable business impact through digital marketing.
Application end date: Monday 12 October 2026ResponsibilitiesCampaign Planning & Alignment- Plan and execute multi-channel demand generation tactics across email, paid media, social, webinars, content syndication, and websites.
- Collaborate with campaign managers and cross-functional teams (Product Marketing, Creative, Segment Leaders, and Regional partners) to support growth initiatives, new product launches, and pipeline acceleration.
- Support alignment of campaign messaging by leading completion of initiative briefs that resonate with prospective customers and offer clear guidance on creation of multi-tactic programs.
Tactical Execution - Manage campaign timelines, budgets, and performance tracking from launch through post-campaign analysis.
- Excels in project management with a focus on ensuring campaigns launch on time, on budget, and with measurable outputs.
- Guide creation of nurture campaigns and third-party programs that build brand awareness and create demand for critical programs and portfolios.
Optimization & Reporting - Monitor and analyze campaign performance, identifying insights and optimization opportunities to improve conversion rates and ROI.
- Conduct A/B testing and experimentation across channels to continuously improve results and message stickiness.
- Stay informed on industry trends, audience behavior, and best practices in demand generation to drive continuous improvement.
Lead Management & Funnel Support - Ensure accurate campaign tracking, reporting, and attribution across the funnel.
- Ensure campaign-generated leads are seamlessly handed off and actively supported through the funnel - including timely uploading into the company's CRM system.
- Contribute to funnel conversion improvements by driving higher-quality, sales-ready MQLs.
Qualifications- Bachelor's degree in marketing, Business, Communications, or a related field (or equivalent experience).
- 4-7 years of experience in demand generation, campaign management, or digital marketing.
- Strong analytical skills with experience measuring campaign performance and translating data into insights.
- Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills.
- Ability to collaborate with creative, content, sales, and analytics teams
- Possess a growth mindset - open to testing and learning opportunities with a focus on continuous improvement.
- Full proficiency in Microsoft Office applications
- Salesforce.com experience is essential
- Experience with Monday.com and Power BI is advantageous
- Experience leveraging Paid LinkedIn is desirable
