Senior Business Development Executive

Health Advocate, Inc.

$100K — $375K *
US-AnywhereRemote in United States
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of B2B business development experience in healthcare or related environments
  • Proven ability to sell to C-suite and senior VP levels or through brokers
  • Established broker relationships in large Midwest markets are essential
  • Demonstrable track record of managing complex enterprise sales
  • Strong critical-thinking and negotiation skills
  • Proficient in Salesforce CRM and Microsoft 365 tools
  • Exceptional presentation skills tailored for executive discussions

Responsibilities

  • Drive new business growth through targeted prospecting and client engagement
  • Activate existing broker relationships to uncover new sales opportunities
  • Develop trusted relationships with C-suite stakeholders at prospective employers
  • Engage in proactive outreach including cold calls and networking efforts
  • Utilize Salesforce to accurately track and manage sales activities
  • Follow prescribed sales methodology from initial contact through finalization of deals

Benefits

  • 4-week training program with ongoing sales leadership support
  • Access to comprehensive medical, dental, and vision plans
  • 401(k) plan with company matching
  • Paid time off and holidays along with tuition assistance
  • Wellness services including EAP programs
Full Job Description
Join Us as a Senior Business Development Executive (Midwest Territory)

At Health Advocate, we're on a mission to simplify healthcare and guide people through one of the most complex systems they will ever encounter. For over 20 years, we've helped millions of individuals navigate healthcare with confidence through advocacy, navigation, well-being, and integrated benefits solutions.

As a Senior Business Development Executive (SBDE), you'll play a critical role in expanding Health Advocate's footprint by driving new logo growth across the Midwest territory. This is a senior, field-oriented sales role designed for a proven seller with deep broker relationships, executive-level presence, and the grit to build and close complex enterprise opportunities.

What You'll Do: Your Roadmap to Impact

This role is focused on new business acquisition through consultants, brokers, and employer relationships. Here's how you'll make an impact:

Drive New Logo Growth
  • Identify, pursue, and close new employer opportunities using a proven, structured sales process
  • Consistently achieve annual sales commitments through disciplined prospecting and pipeline management

Leverage Deep Broker Relationships
  • Activate existing relationships with local, regional, and national consultants and brokers to uncover RFPs and sales opportunities
  • Build and nurture long-term partnerships with key broker practice leaders in the Midwest market

Engage the C-Suite
  • Develop trusted-advisor relationships with C-suite and senior executive stakeholders at mid-to-large employers
  • Confidently present Health Advocate's full portfolio of advocacy, navigation, wellness, and EAP solutions

Prospect with Purpose
  • Engage in assertive outbound prospecting, including cold and warm outreach
  • Leverage LinkedIn Sales Navigator and other prospecting tools to expand and deepen your network
  • Capitalize on internal lead sources such as industry events, webinars, and marketing campaigns

Execute with Precision
  • Maintain accurate, timely activity and opportunity tracking in Salesforce (meetings, contacts, proposals, forecasts)
  • Follow Health Advocate's prescribed sales methodology from discovery through close

Who You Are: The Senior Sales Leader We're Looking For

We're looking for an experienced, high-performing sales executive who brings relationships, credibility, and business acumen.

Required Experience & Expertise
  • 7+ years of B2B business development experience, preferably in healthcare, benefits, advocacy, or related point-solution environments
  • Proven success selling to large employers at the C-suite or senior VP level, or selling through and with brokers
  • Deep, active broker relationships in large Midwest markets (top broker access is essential)

Sales & Business Acumen
  • Demonstrated track record of closing complex, consultative enterprise deals
  • Strong critical-thinking, negotiation, and decision-making skills
  • High degree of grit, persistence, and accountability

Tools & Communication
  • Proficiency with Salesforce CRM and Microsoft 365 tools (Teams, Excel, PowerPoint, Word)
  • Exceptional presentation skills, including finalist presentations and executive-level discussions
Location & Travel
  • Remote role with required residence within the Midwest territory
  • Up to 50% regional travel for in-person sales meetings, presentations, and finalist engagements

Why Health Advocate?

At Health Advocate, we don't just invest in results - we invest in you.
Competitive Compensation
  • Base salary: $100,000
  • Uncapped commission with total compensation at quota in the $375,000 range

Purpose-Driven Sales
  • Sell solutions that genuinely improve health, well-being, and employee experiences

Support for Success
  • 4-week training program plus ongoing sales leadership support
  • Salesforce CRM, prospecting tools, and full sales enablement

Robust Total Rewards
  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid time off, paid holidays, and tuition assistance
  • Access to Health Advocate programs, including EAP and wellness services

Your Next Move

If you're a highly connected, results-driven sales leader with deep broker relationships and a passion for making a real impact in healthcare, we'd love to hear from you.

Apply today and help Health Advocate make achieving better health and well-being easier for everyone.

Physical Requirements

This position is primarily sedentary, requiring prolonged periods of sitting and frequent use of a computer, keyboard, and mouse.

Mental and Cognitive Requirements

This role requires sustained concentration, strategic thinking, complex problem-solving, and executive-level communication.

Work Environment

A distraction-free home office is required to support focus, collaboration, and productivity.

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