Full Job Description
Your New Role:
We are seeking a Senior Business Analyst - Converged Advertising to
own and deliver product capabilities that support WBD's next-generation
advertising platforms. This role is responsible for collaborating with key
business stakeholders to generate business requirements based on use
cases/user stories across converged planning, forecasting, yield
optimization, and reporting systems, delivered as scalable, cloud-native
solutions.
The Senior Business Analyst works closely with Product Managers, Sales,
Operations, Engineering, and Data Science to ensure product
requirements are captured accurately, and product capabilities align with
established product strategy, revenue priorities, and advertiser outcomes
within an assigned product domain.
Your Role Accountabilities:
Product Requirements Gathering - Manage business and functional
requirements for one or more business solutions by facilitating stakeholder
interviews and workshops; translating needs into user stories, use cases, and
acceptance criteria; validating scope and assumptions; and maintaining
traceability from requirements through delivery and UAT.
Product Roadmap Execution - Own and execute against feature roadmaps
for converged planning, forecasting, and reporting systems, ensuring delivery
aligns with monetization priorities, operational efficiency, and established
product strategy.
Cross-Functional Collaboration - Collaborate with Engineering, Data
Science, and Client Engineering to deliver scalable, API-driven workflows
supporting billions of monthly ad impressions across linear and digital
platforms.
Functional Testing - Perform functional testing and document workflow and configuration changes related to system and process adjustments based on Proof-of-
concept outcomes or business requirements.
Client & Stakeholder Engagement - Translate advertiser, agency, and sales
team needs into clear, actionable product requirements; ensure delivered
features improve productivity and campaign performance for global sales
and operations users. Provide a walk thorough of new functionality including
both system functionality and region-specific recommended configuration
and workflow.
Qualifications & Experience
Education: Bachelor's degree in Business, Computer Science, Engineering, or a
related discipline required; MBA or advanced technical certification a plus.
Product Management Experience: 5+ years of business analyst or product
management experience, preferably within advertising technology, SaaS, or
enterprise platform environments.
AdTech Knowledge: Familiarity with campaign management, forecasting, yield
optimization, and converged linear + digital ad systems.
Requirements Gathering: Demonstrated ability to drive stakeholder workshops,
gather user stories/use cases, acceptance criteria, scope/assumption validation, and requirements traceability through delivery/UAT
Product Delivery: Demonstrated ability to deliver complex, enterprise-scale product features in partnership with engineering teams, with measurable user adoption and business impact.
Stakeholder Collaboration: Experience gathering business needs and aligning
product execution with revenue objectives, operational efficiency, and client
outcomes.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $98,910.00 - $183,690.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.