Philip Morris International

Senior Brand Manager ZYN - Strategy

Philip Morris International • $149K — $187K *
Stamford, CT 06902In-Person
Retail & Consumer Goods
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business; MBA preferred.
  • 7+ years in Marketing or Sales Promotion in Consumer-Packaged Goods.
  • Strong brand strategy and execution skills.
  • Proven agency and cross-functional team management experience.
  • Ability to thrive under pressure in a fast-paced environment.
  • Excellent strategic, analytical, and creative skills.
  • Strong self-motivation and multitasking ability.

Responsibilities

  • Lead brand strategy and annual planning, aligning with business goals.
  • Execute and optimize core brand campaigns across various channels.
  • Manage the development of creative assets across touchpoints.
  • Oversee the Agency of Record in project management and delivery.
  • Collaborate cross-functionally to execute integrated marketing programs.
  • Conduct market and consumer analysis to inform strategies.
  • Support international brand expansion and special projects.

Benefits

  • Competitive base salary and annual bonus opportunities.
  • Comprehensive medical, dental, and vision coverage.
  • 401k plan with generous company matching.
  • Flexible hybrid working model with Smart Work.
  • Inclusive work culture with respect for all contributions.
  • Opportunities for professional growth within a global business.
Full Job Description
This position sits with our Swedish Match affiliate.

The ZYN Sr. Brand Manager works in close coordination with the leadership team to develop brand strategy, lead annual brand planning, and drive the execution and performance of integrated marketing programs that support business growth and sales objectives. This role is responsible for managing core brand campaigns, overseeing creative asset development, and serving as a key liaison with agency partners to ensure brand consistency, effectiveness, and impact across all touchpoints.

Your 'day to day':

    • Lead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals.
    • Develop, execute, and optimize core brand campaigns across channels, ensuring consistency with brand positioning and messaging.
    • Oversee creative asset development and management across paid, owned, earned, and retail touchpoints.
    • Serve as a lead for the Agency of Record, managing brief development, timelines, budgets, deliverables, and performance.
    • Collaborate cross-functionally with Marketing, Trade Marketing, Sales, Digital, Legal, and Finance to execute integrated marketing programs.
    • Assist in the development and execution of marketing plans including forecasting, packaging development, sales promotion, advertising, and pricing strategies.
    • Manage brand budgets, track expenditures versus plan, and deliver financial and business performance analysis.
    • Analyze and report on consumer insights, market trends, competitive dynamics, sales performance, and market share.
    • Lead and support advertising, packaging, POS, and promotional development from concept through execution.
    • Provide leadership in digital media and advertising initiatives for the brand.
    • Support international brand expansion initiatives including branding platforms, positioning, portfolio strategy, and global brand toolkits.
    • Support special projects, innovation initiatives, and other responsibilities as assigned.

Who we're looking for:

    • Bachelor's degree in Business or equivalent. MBA strongly preferred.
    • 7+ years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods Industry.
    • Strong brand strategy, planning, and execution capabilities.
    • Proven ability to manage agencies and cross-functional teams.
    • Ability to perform under pressure in a fast-paced, matrixed environment.
    • Strong strategic, analytical, and creative problem-solving skills.
    • Demonstrates leadership, initiative, follow-through, and effective priority setting.
    • Highly self-motivated self-starter able to manage multiple projects simultaneously.
    • Strong analytical skills with the ability to interpret qualitative and quantitative research.
    • Excellent communication skills (oral, written, and presentation); proficient in Excel and PowerPoint.
    • Passion for building impactful brands within the PMI US portfolio.
    • Authorized to work in the US without sponsorship now and in the future


Annual Base Salary Range: $149,600 - $187,000

What we offer
    • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
    • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
    • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
    • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
    • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
    • Take pride in delivering our promise to society: To improve the lives of millions of smokers.


About Philip Morris International

Philip Morris International Careers

Join the global team at Philip Morris International (PMI), a leading international tobacco company dedicated to innovation and transformation in the industry. At PMI, we offer more than just job opportunities; we provide a platform for professional growth and leadership development in an environment that values diversity and inclusion.

Work You’ll Do

At Philip Morris International, you will be part of a dynamic team that is focused on leading the transformation of the tobacco industry towards a smoke-free future. Engage in innovative work that pushes the boundaries of what is possible in consumer goods. With PMI, you can contribute to industry-leading projects and utilize cutting-edge technology to make a meaningful impact.

Explore Our Diverse Opportunities

Whether you're looking for an internship, ready to start your career, or an experienced professional seeking a leadership role, PMI offers a range of positions to match your skills and ambitions. Explore job opportunities in various fields including research and development, marketing, sales, finance, and more. Each position at PMI is a step towards a future-proof career in a company that prioritizes innovation and leadership.

Grow and Develop with Us

PMI is committed to the growth of its employees. We offer comprehensive benefits and diversity training programs designed to enhance your professional skills and personal development. Our leadership programs foster an inclusive culture that encourages networking and innovation, ensuring that every team member can achieve their career goals.

Be Part of Our Culture

At Philip Morris International, we believe that our strength lies in our diversity. Our inclusive culture welcomes professionals from all backgrounds, empowering them to bring their unique perspectives to our team. Collaboration and respect drive our collective success, making PMI a rewarding place to work.

Join Our Team

Ready to advance your career at Philip Morris International? Search open positions that match your skills and interests. We are always hiring creative, curious, and motivated individuals who are ready to drive innovation in our industry. Prepare your resume, sharpen your interview skills, and become part of a company that’s leading change.

Stay Connected

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Philip Morris International Careers

Discover the opportunities waiting for you at PMI. Join us in making history in a company where your career is as important to us as it is to you. Explore, innovate, and grow with Philip Morris International.
Learn more about Philip Morris International
Size
69,600 employees
Market Cap
$157.8 billion
Industry
Food & Beverages
Net Income
$8 billion
Founded
1900
5 Year Trend
+3.3%
Revenue
$28.6 billion
NASDAQ
PM
* Ladders Estimates

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