Senior Brand Manager, US Wound Care

Kenvue

$153K — $217K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required; Master's preferred.
  • Minimum 6 years in Consumer Healthcare/OTC marketing.
  • Experience in storytelling and influencing stakeholders.
  • People management and agency management experience required.
  • Analytical skills for business data synthesis.

Responsibilities

  • Shape and implement the U.S. Wound Care commercial strategy.
  • Manage P&L, driving Net Sales and Brand Contribution.
  • Allocate brand budgets for maximum ROI.
  • Lead household penetration and consumer demand initiatives.
  • Develop long-term strategic plans and annual objectives.
  • Monitor market dynamics for growth opportunities.
  • Lead product launches and innovation strategies.

Benefits

  • Competitive benefit package including paid time off and holidays.
  • Learning and development opportunities.
  • Access to Kenvue Impact Networks.
  • Possibility of performance bonuses.
Full Job Description
Senior Brand Manager, US Wound Care Role reports to: Head of Commercial, Wound Care Location: North America, United States, New Jersey, Summit Work Location: Hybrid What you will do TheU.S.Wound CareSenior Brand Manageris responsible forgrowing household penetration bydeveloping and executing the annual marketing plan,identifying and implementing local marketing opportunities, establishing and managing relationships with outside partner agencies, and creating and directing annual communicationsandresearch, andcollaborating closely with cross-functionalsto support the strategic marketing plan. Key Responsibilities Brand Strategy: Shape and deliver holistic commercial strategy for the U.S. Wound Care portfolio (BAND-AIDBrand & NEOSPORIN). Manage P&L and investment strategy; lead strategic decisions to maximize Net Sales and Brand Contribution. Manage brand budgets and marketing investments, ensuring efficient resource allocation and strong return on investment. Drive household penetration and consumer demand growth. Lead development of the annual three-year strategic plan and 12-month business plan to outline strategicobjectives, key initiatives, and financial targets. Monitor category, consumer, and competitive dynamics to inform marketing plans andidentifygrowth opportunities. Lead the commercialization of innovation and product launches for the U.S. market. Partner with CBI toidentifyactionable consumer insights, unmet needs, and connection points that inform brand strategy, strengthen communications, and drive behavior change. Monitor business performance, forecasts, risks, and opportunities, recommending actions to achieve financial and brandobjectives. Brand Communications: Develop and execute integrated communications strategies across paid, owned, earned, and shopper channels, delivering compelling content and consumer engagement during key moments while strengthening brand equity and driving business results. Lead agency and cross-functional partnerships, including Creative, Media, PR, Influencer, Customer, and Shopper Marketing teams, to ensure aligned execution, message consistency, and amplification across all consumer touchpoints. Translate brand strategy into effective retail and in-store activation programs, connecting consumer communications with shopper marketing initiatives to maximize impact and business performance. Cross-Functional & People Leadership: Lead, coach, and develop a high-performing teamofdirect reports through clear objectivesetting, ongoing feedback, development planning, and performance management. Serve as a key cross-functional leader, partnering with Sales, Finance, Supply Chain, R&D, Regulatory, and Operations teams to deliver businessobjectives. What We Are Looking For Required Qualifications A minimum of aBachelor'sdegree. Aminimum6years of relatedcontemporarymarketingexperience in Consumer Healthcare / OTC categories, or related categories. Exceptional Storytelling & Influence:Demonstratedability to translate complex insights and strategies into compelling, persuasive narratives that inspire alignment and influence stakeholders across all levels of the organization. People managment experience required. Agency management experience required. Preferred Qualifications Master7sdegree is preferred Demonstrated success in enabling business growth and strategy development. Proven ability to influence decision-making within and acrossorganization, both internally and externally. Strong analytical skills and the ability to synthesizeforecastand predict outcomeson the basis ofcomplex business data and reports. Excellent verbal and written communication abilities. Demonstrated success in organization and talent leadership including coaching and mentoring teams anda track recordfor developing a pipeline of high performers and potential successors. Ability to lead effectively through ambiguity,conflictand complexity. Strong demonstration of all behaviors of our Leadership Imperatives. Proventrack recordof driving category growth and innovation. Strong leadership skills with the ability to motivate and inspire cross-functional teams. Excellent communication and collaboration skills, with the ability to build strong relationships with internal and external stakeholders. In-depth knowledge ofconsumer healthcare and/orOTCcategories,consumertrendsand competitive landscape, with the ability to translate insights into actionable strategies. Growthmindsetand able to navigatethrough uncertainty and change. #LI-AP1 Whats in it for you Annual base salary for new hires in this position ranges: $153,850.00 - $217,200.00 This takes into account a number of factors including work location, the candidates skills, experience, education level & other job-related factors. Competitive Benefit Package* Paid Company Holidays, Paid Vacation, Volunteer Time & More! Learning & Development Opportunities Kenvuer Impact Networks This list could vary based on location/region *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

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