Job Description- This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
- This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance.
Job Summary:The role will plan, direct and manage the marketing strategy and execution for the US Scleral and Hybrid lens portfolio to ensure that the current year forecast is met and that we are well positioned for long term success.
Although primary responsibilities are for US, this role does include support for other American regions and some global involvement.
Responsibilities- Develop marketing plans and strategies for all SEC scleral and hybrid brands in the US
- Develop strategy and educational content for the Americas by working with professional affairs team to develop and write content for SEC events, including BTL and scleral strides as well as presentations for tradeshows and other events
- Create educational content for events such as BTL's scleral strides, tradeshows, and corporate account events
- Responsible for owning and managing PAA budget, including the prioritization of educational opportunities (both internal and external)
- In addition to US responsibilities, will also serves as key point person for the Canadian and LATAM teams (including product training) as well as different suppliers and international business partners.
- Serve as main contact for 3rd party licensing agreements, including contract negotiations
- Consult with R&D and Global marketing on product development projects. This includes: adding features and options to our product offering, modifications of design, configuration of defaults parameters, and trial set configuration
- Continually research and analyze new technology opportunities to recommend, where appropriate, product extensions for company growth.
- Responsible for recruiting and relationship management of Specialty KOL's and associations (SLS, GPLI, Woo U, etc)
- Oversee and manage philanthropic programs
- Lecture on SEC products and topics, as well as moderate at events and tradeshows
Travel Requirements: Up to 30% annually throughout US and Canada. Some additional international travel may be required as necessary
QualificationsKnowledge, Skills and Abilities:
- Extensive knowledge and expertise in the specialty contact lens industry is vital to this role
- Strong presentation skills, including creating extensive presentations and speaking in front of large groups, including eye care professionals.
- Demonstrated ability to ask tough questions and challenge the status quo
- Exceptional relationship management skills and demonstrated ability to influence others and mobilize cross-functional teams
- Demonstrated ability to lead cross-functional teams and remain resilient in fast-paced, changing environments
- Excellent listening and negotiation skills
- Ability to develop and deliver on strategic initiatives
- Ability to speak French a plus (for Canadian markets)
Work Environment:
- Office-based with some travel to other CVI locations, customer sites and industry events.
- Sedentary to light physical effort necessary to perform the job.
- There will be extended periods of sitting and using a computer.
- Professional office environment
Experience:
- A minimum of 5 years experience in the Contact lens industry /Optical related industry.
- Experience in contact lens industry - specialty lens experience strongly preferred
Education:
- Bachelor's degree in Business or other relevant degree is required
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $144,538.00 and $ 206,483.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
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