Senior B2C Marketing Manager (Lifecycle & Growth)Department: Marketing, B2C
Location: Remote
Type: Full-Time
Reports to: VP, B2C Marketing & Operations
What You Will OwnThree areas, equally weighted. You own the outcome on each.
- Email and SMS. Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers from day 1 to day 365, across both channels, coordinated so the two reinforce rather than collide.
- Funnel and conversion. Build and optimize the landing pages, signup flows, and checkout experiences that move users from interest to paid, plus the event and webinar workflows that feed the funnel.
- Experimentation. Own the testing roadmap across your channels and pages. Decide what to test next based on what the funnel is telling you, ship it, scale what works, kill what doesn't, and report the revenue impact.
Across all three, you own the numbers on your programs, protect deliverability and list health, and keep attribution clean so every send and page is traceable to a source and a result.
How You Will WorkYou will sit on a small, high-tempo B2C team and partner daily with paid media, product and engineering, content, and data science. We run on shared dashboards and one set of numbers. We move fast, we test constantly, and we bring problems early with a proposed solution attached.
What You BringMust-Haves- 5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce.
- Deep ESP fluency. You have built and owned journeys, segments, broadcasts, and triggered sends in a modern ESP, and you can ramp on a new one fast. Comfort across a range of email platforms is a strong plus.
- SMS program experience. You have built and run an SMS program, including consent, compliance, and deliverability, not just sent a few campaigns.
- Funnel and conversion depth. You have built and optimized landing pages, checkout flows, and signup funnels, and you can point to conversion wins you drove.
- Self-directed builder. You take a revenue goal, decide what to build, and ship it yourself with care and accuracy. You do not need a task list, and you sweat the details and the QA.
- Strong analytical judgment. You read performance data, spot the trend, form the hypothesis, and translate it into the next test. Comfort with spreadsheets is required; SQL is a plus.
- Experimentation discipline. You run always-on testing as a default way of working and can show wins you owned end to end.
- Compliance reflex. You instinctively catch performance-claim and promotional-language risk on your sends and pages before they ship. In financial media this is a default, not an afterthought.
- Strong copy sense. You write subject lines, SMS hooks, and CTAs that earn the open and the click, and you can match and set brand voice.
- Fluency with UTM tracking and attribution models.
- Excellent written communication, sharp project management, and the discipline to run multiple programs at once without dropping a detail.
Nice-to-Haves- Experience with onsite experimentation platforms.
- Exposure to subscription billing systems and the entitlement logic behind paywalls and trials.
- Experience with webinar and live-event marketing.
How Success Is MeasuredAt a high level, you own the growth and retention numbers on the programs you run: new and net subscription revenue influenced by your work, conversion through the funnel, engagement and deliverability across email and SMS, and the throughput and impact of your experimentation. We will get specific about targets and scorecards in the interview process.
The Growth PathThis is a senior individual-contributor role with real upside. The B2C function is scaling, and the operator who owns this execution layer becomes the person whose judgment shapes how we run lifecycle, SMS, and conversion across the business. There is room to grow into an operating-partner or leadership track as the function expands. Strong performance is visible, measurable, and rewarded.
Benefits & Perks- Competitive salary with performance-based upside.
- Health, dental, and vision insurance.
- 401(k) with company match.
- Remote-first, flexible work arrangements.
- Generous PTO and paid holidays.
- Professional development and a front-row seat to a fast-moving subscription business.
