Senior Analytics Lead, Digital & Web

$110K — $130K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Minimum of eight years of relevant work experience in digital analytics or related field.
  • Undergraduate degree or equivalent combination of training and experience.
  • Proficiency in SQL, Python, Tableau, and experience with AWS and Redshift.
  • Experience in designing and executing experiments with a record of driving change through data-driven testing.
  • In-depth knowledge of web analytics, particularly Adobe Analytics.
  • Ability to integrate data from multiple sources and perform advanced analytics.
  • Strong communication and storytelling skills to influence stakeholders.

Responsibilities

  • Collaborate with product teams and stakeholders to identify business challenges.
  • Leverage data to develop insights that improve digital experiences and achieve business goals.
  • Synthesize industry trends and engagement data to uncover optimization opportunities.
  • Serve as analytics expert for strategic digital initiatives across teams.
  • Manage analytical requests and reporting processes for high-quality, timely delivery.
  • Analyze user journeys to identify friction points and recommend optimizations.
  • Design and analyze digital experiments to validate hypotheses and enhance user experience.

Benefits

  • Hybrid working model for enhanced flexibility and in-person collaboration.
  • Opportunities for personal and professional development.
  • Mission-driven culture focused on long-term client wellbeing.
Full Job Description

What You'll Do

  • Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges. 

  • Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes. 

  • Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation. 

  • Serve as the analytics expert on cross-functional teams for strategic digital initiatives. 

  • Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery.  

Core Responsibilities

  • Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion. 

  • Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations. 

  • Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms. 

  • Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management. 

  • Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results. 

  • Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling. 

  • Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services. 

Qualifications

  • Minimum of eight years of relevant work experience in digital and web analytics. 

  • Undergraduate degree or equivalent combination of training and experience.

  • In-depth knowledge of web analytics, with specific experience in Adobe Analytics.

  • Strong technical skills including proficiency in SQL and Tableau; experience in Python, AWS and Redshift preferred.

  • Experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing.

  • Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics.

  • Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights.

  • Ability to work independently, manage multiple priorities, and own internal stakeholder relationships. 

  • Financial services experience is a plus.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

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