Red Ventures

Senior Analyst, Paid Media | Growth and Transformation

Red Ventures • $100K — $120K *
Charlotte, NC 28269In-Person
Finance & Insurance
Less than 5 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • 3-6 years of experience in managing paid media strategy for acquisition programs.
  • Strong analytical skills with a focus on data-driven performance marketing.
  • Advanced proficiency in Excel and SQL, with familiarity in Tableau or Looker.
  • Ability to navigate complex attribution models and explain measurement tradeoffs.
  • Experience in client-facing roles or collaborating with external partners is a plus.
  • Eagerness to work in a dynamic, performance-focused environment.

Responsibilities

  • Own end-to-end paid media strategy and testing frameworks for channel growth.
  • Evaluate investment tradeoffs to prioritize impactful initiatives.
  • Monitor and optimize campaign performance across various platforms.
  • Define success metrics and guide stakeholders using evolving measurement systems.
  • Lead A/B and multivariate testing to improve key performance indicators.
  • Provide data-driven insights and recommendations to senior leadership.
  • Identify and improve paid media processes with automation and advanced analytics.
  • Communicate strategy and performance insights effectively to various stakeholders.

Benefits

  • Comprehensive health insurance (medical, dental, vision).
  • Life insurance coverage.
  • Short and long-term disability insurance.
  • Flexible Spending Accounts for healthcare expenses.
  • Paid holidays and generous flexible PTO policy.
  • 401(k) plan with company match.
  • Employee Assistance Program for support services.
  • Paid parental bonding benefit program.
Full Job Description
This role requires a hybrid schedule and will be based in our South Charlotte, NC or New York, NY office (Tuesday through Thursday) and optional remote days on Mondays and Fridays each week.

We are looking for world-class paid media talent to help us drive our Financial services' clients acquisition goals. In this role, you will oversee paid media strategy, execution, and investment decisions, driving performance outputs aligned with broader business objectives and unit economics. You'll dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform optimization, experimentation, and long-term growth opportunities.

What You'll Do
  • Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid search and expansion into additional channels where impact is demonstrated.
  • Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
  • Monitor, analyze, and optimize campaign performance across paid platforms, internal reporting tools, and visualization dashboards.
  • Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems.
  • Lead experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs.
  • Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders.
  • Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality.
  • Communicate strategy and performance insights to internal teams and external partners or vendors, influencing alignment through clear, data-driven storytelling.
  • Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.

What We're Looking For
  • Demonstrated experience (3-6 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with a track record of driving meaningful business impact.
  • Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
  • Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
  • Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly.
  • Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
  • Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.


Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.
  • Total Cash Compensation Range: $100,000 - $120,000 per year

*New York City Total Cash Compensation Range: $125,000 - $145,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

#LI-HYBRID

About Red Ventures

Over the last twenty years, Red Ventures has built a portfolio of influential brands, digital platforms, and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, Red Ventures builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, Red Ventures has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. Red Ventures owns and operates several large digital brands including Healthline, The Points Guy, Bankrate, MYMOVE, and Allconnect.com.

Red Ventures Careers

There has never been a more opportune time to join the dynamic team at Red Ventures—the leader in driving online consumer acquisition for global brands.

Opportunities Await

Red Ventures offers a plethora of job opportunities designed to empower some of the most ambitious talents in the industry. Join a team where innovation, leadership, and diversity training are at the core of its mission to transform digital marketing and technology services.

Transform Your Career

At Red Ventures, professionals can lead their career paths with strategic insights at the intersection of technology, data analytics, and digital marketing. The company provides a platform for growth and professional development that is unparalleled in the industry.

Engage in Meaningful Work

Engage with a team of experts dedicated to redefining the future of digital markets. Red Ventures boasts a culture that nurtures leadership and promotes career advancement through continuous learning and innovation.

Explore Diverse Job Roles

From digital marketing to data science, Red Ventures offers a range of positions that cater to diverse skills and career aspirations. The company is committed to hiring top talent and provides comprehensive benefits and a supportive environment that fosters networking and professional growth.

Internship Programs

Dive into a hands-on internship experience at Red Ventures, where students and recent graduates can develop essential skills, work on real projects, and learn from industry leaders. Internships at Red Ventures are stepping stones to full-time positions and offer valuable insights into the company’s operations and culture.

Cultivate Your Skills

Employees at Red Ventures have access to extensive training programs and are encouraged to take bold steps in their career journeys. With resources to enhance skills and the opportunity to work alongside seasoned professionals, team members can achieve their full potential and contribute to impactful projects.

Join the Team

Explore the job opportunities at Red Ventures by searching open positions that match your skills and interests. The company seeks passionate, curious, and innovative team players ready to drive success in a fast-paced environment.

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Red Ventures: A Leader in Innovation and Growth

With a commitment to diversity, innovation, and leadership, Red Ventures empowers its employees to lead and succeed in the digital age. Join the team and be part of a company that values growth, culture, and the continuous development of its workforce.
Learn more about Red Ventures
Industry
Media
Founded
2000
* Ladders Estimates

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