JetBlue Airways

Senior Analyst Loyalty Engagement

JetBlue Airways • $88K — $132K *
Long Island City, NY 11101In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree or equivalent experience in relevant fields
  • Three years in loyalty, marketing analytics, or customer engagement
  • Familiarity with SQL and business intelligence tools
  • Experience creating performance measurement frameworks and KPIs
  • Strong analytical skills with a focus on actionable insights

Responsibilities

  • Develop targeted promotional campaigns to drive member engagement
  • Maintain a promotional calendar aligned with business goals
  • Lead gamification initiatives and member engagement strategies
  • Create behavioral triggers to enhance revenue-generating actions
  • Collaborate with cross-functional teams to define business requirements
  • Measure and report on the effectiveness of engagement initiatives
  • Analyze performance data to recommend product enhancements

Benefits

  • Healthcare benefits including a 401(k) plan with company match
  • Stock purchase plan for crewmembers
  • Short-term and long-term disability coverage
  • Life insurance
  • Free space available travel on JetBlue
Full Job Description
Position Summary

The Senior Analyst, Loyalty Engagement is responsible for developing and managing member engagement products and initiatives that drive incremental flight and cobrand credit card engagement among TrueBlue members. This role supports the Manager, Loyalty Engagement in designing and executing targeted promotions, offers, engagement strategies, engagement mechanics, gamification initiatives, personalization strategies, and member experiences that encourage revenue-generating behaviors while measuring their business impact. The Senior Analyst will partner across Loyalty, Marketing, Commercial, Digital, Technology, Data Science, Finance, and Barclays to develop campaigns and scalable engagement capabilities that increase member participation, spending, product adoption, and long-term loyalty.

Essential Responsibilities
  • Develop and manage targeted promotional campaigns and engagement products that drive incremental flight and/or cobrand credit card spend.
  • Develop and maintain a promotional calendar aligned with commercial, loyalty, and partner objectives.
  • Own the strategy, design, and evolution of program-based gamification initiatives and other member engagement mechanics.
  • Develop personalization strategies and behavioral triggers that encourage revenue-generating member actions.
  • Partner with Marketing and Digital to ensure engagement products are communicated through simple, intuitive, and member-centric experiences.
  • Support the loyalty marketing strategy for Barclays ECM initiatives and collaborate on member-facing card engagement campaigns.
  • Identify opportunities to increase member engagement and improve the usability, adoption, and effectiveness of engagement products, program features, targeted offers, and promotional initiatives.
  • Partner with Technology, Data Science, Digital, and other cross-functional teams to define business requirements and expand TrueBlue's engagement and promotional capabilities.
  • Develop performance measurement frameworks and key performance indicators for Loyalty Engagement initiatives and communicate results on a recurring cadence.
  • Analyze campaign and engagement product performance, identify trends and member insights, and recommend enhancements and optimizations based on member behavior and business results.
  • Build and maintain dashboards, scorecards, and executive reporting that monitor engagement performance, promotional campaigns, co-brand engagement initiatives, and overall team performance.
  • Develop business cases, forecasts, and analytical models that support new engagement products, promotional initiatives, and other Loyalty Engagement opportunities.
  • Track, maintain, and report on the status and performance of the Loyalty Engagement roadmap, investigate ad hoc inquiries from leadership, and provide data-driven recommendations.
  • Other duties as assigned


Minimum Experience and Qualifications
  • Bachelor's Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
  • Three (3) years of experience in loyalty, marketing analytics, customer engagement, aviation, travel, financial services, or a related field
  • Available for occasional overnight travel (10%)
  • Must pass a pre-employment drug test.
  • Must be legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship


Preferred Experience and Qualifications
  • Experience measuring promotional or marketing campaign performance, including development of KPIs, test-and-learn methodologies, incremental impact, and return on investment
  • Experience analyzing large datasets using SQL and developing dashboards or reporting in business intelligence tools such as Tableau or Power BI
  • Experience developing forecasts, business cases, and analytical models to support business decisions
  • Experience translating complex analysis into actionable recommendations and presenting insights to business leaders and cross-functional stakeholders
  • Experience with loyalty programs, cobrand credit cards, cardmember engagement, or financial services partnerships
  • Experience partnering cross-functionally with Marketing, Finance, Data Science, Business Intelligence, or external partners

Crewmember Expectations
  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.


Equipment
  • Computer and other office equipment


Work Environment
  • Traditional office environment


Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)


Compensation:
  • The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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