JetBlue Airways

Senior Analyst CoBrand & Loyalty Mkting

JetBlue Airways • $88K — $132K *
Long Island City, NY 11101In-Person
Finance & Insurance
Less than 5 years of experience
2 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing or relevant field; or equivalent experience with a High School Diploma/GED and at least 4 years in marketing/branding
  • Minimum 3 years of experience in marketing, brand, or advertising
  • Demonstrated experience managing the full advertising process from strategy to execution and reporting
  • Strong analytical skills for creating and assessing marketing metrics and ROI
  • Understanding and passion for loyalty and co-brand marketing
  • Proven experience in managing relationships with advertising agencies and partners
  • Willingness to travel occasionally (10%)

Responsibilities

  • Develop U.S. and LACAR Co-Brand marketing strategies and campaigns
  • Lead acquisition and marketing initiatives across JetBlue's digital channels
  • Collaborate with the Media team on acquisition and performance marketing plans
  • Serve as the primary contact for campaigns with agencies and co-brand partners
  • Act as liaison for internal teams, ensuring alignment on program strategies
  • Oversee marketing efforts related to BlueHouse lounge and other co-brand initiatives
  • Work closely with regional marketing teams to foster credit card promotion in key areas

Benefits

  • Healthcare benefits access
  • 401(k) plan with company match
  • Crewmember stock purchase plan
  • Short-term and long-term disability coverage
  • Basic life insurance
  • Free space available travel on JetBlue
Full Job Description
Position Summary

The Senior Analyst, Co-Brand Marketing is responsible for managing campaigns and marketing initiatives for the U.S. and LACAR JetBlue Credit Card programs with the goal of acquiring new and qualified card members and driving spend with existing card members. The Senior Analyst will also support the communication and promotion of the BlueHouse lounge to drive awareness and engagement as it continues to evolve to meet our business and customer needs.

This role will work closely with the Loyalty team and with our co-brand issuer and payments partners to articulate the benefits of the Credit Card and Loyalty programs, ensure compliance and leverage co-marketing funds. The Senior Analyst will also work with the Media & Personalization teams to ensure that the Co-Brand and Loyalty marketing ecosystem is optimized across JetBlue's paid media (OOH, TV, digital video, etc.).

Essential Responsibilities
  • Overseeing the development of the U.S. and LACAR Co-Brand marketing strategy, brand campaigns and promotions, inclusive of, crafting briefs, creative evaluation and feedback, optimizing marketing plans and analyzing program results
  • Leading acquisition and spend marketing efforts across all JetBlue-owned digital channels
  • Partnering with the Media team to create acquisition performance marketing and search campaign media plans
  • Representing JetBlue as the day-to-day point-of-contact for campaigns and marketing initiatives with agencies and co-brand partners, maintaining a positive relationship with both
  • Serving as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs
  • Lead marketing efforts for other co-brand-related initiatives as needed
  • Lead BlueHouse lounge marketing efforts
  • Partner with regional marketing and brand teams to promote co-brand credit card in key markets
  • Other duties as assigned


Minimum Experience and Qualifications
  • Bachelor's degree in Business, Marketing or a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
  • Three (3) years of marketing, brand, or advertising experience
  • Ability to meet tight deadlines and handle multiple projects simultaneously
  • Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting
  • Deep understanding and passion for the loyalty and co-brand space
  • Creating and analyzing marketing metrics (tactics, budgets and ROI)
  • Ability to manage advertising agency and other business partners
  • Available for occasional overnight travel (10%)
  • Must pass a pre-employment drug test
  • Legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship


Preferred Experience and Qualifications:
  • Five (5) years of marketing/brand/advertising experience
  • Two (2) years credit card co-brand or loyalty marketing experience
  • Previous leadership experience
  • Intermediate to advanced Spanish proficiency


Crewmember Expectations:
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.


Equipment:
  • Computer and other office equipment


Work Environment:
  • Traditional office environment


Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)


Compensation:
  • The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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