Senior Analyst, Brand Strategy & Measurement to help build and run measurement programs that evaluate the impact of KAYAK's brand marketing investments across global markets. You'll be a key contributor to how KAYAK understands, measures, and improves brand marketing performance - partnering with marketing, media, analytics, and external measurement partners to generate insights that shape investment decisions and improve business outcomes across regions. This is a hands-on, cross-functional role for someone energized by turning complex data into clear stories and who wants their work to have a direct impact on how a global brand grows.
This position is required to work from our Miami, FL office 3 days per week.In this role, you will:- Partner with regional marketing and media teams to define measurement priorities, establish KPIs, build learning agendas, and align measurement approaches with business objectives.
- Develop structured testing roadmaps across channels and campaigns, selecting the most appropriate methodologies based on the business question, available budget, and data availability.
- Design and support measurement programs including incrementality testing, geo holdouts, brand lift studies, media mix modeling (MMM), and other experimental approaches.
- Collaborate across teams to implement measurement plans, monitor progress, and ensure findings are translated into clear, actionable recommendations.
- Translate complex analyses into compelling narratives that connect marketing performance to business outcomes and inform future investment decisions.
- Partner with external analytics agencies and measurement vendors to define data requirements, ensure successful delivery of data inputs, and support the execution of measurement studies.
- Own the day-to-day management and analysis of KAYAK's global brand tracking program, including vendor coordination, study implementation, and insight generation.
- Monitor key marketing and business performance indicators, identifying trends, opportunities, and risks across markets.
- Conduct analyses to support strategic decision-making, annual planning, performance diagnosis, audience understanding, and investment optimization.
- Contribute to the evolution of KAYAK's measurement framework by identifying new methodologies, tools, and opportunities to improve how we understand marketing effectiveness.
Please apply if you have:- 4-6 years of experience in marketing analytics, measurement, paid media, strategy, or a related analytical function - ideally within a consumer technology, travel, or digital-first environment; equivalent experience, training, or transferable skills are also considered.
- Experience evaluating and optimizing marketing performance across digital and/or offline media channels.
- Familiarity with marketing measurement approaches such as incrementality testing, attribution, brand lift studies, or media mix modeling.
- Demonstrated ability to use data and analysis to influence business decisions and improve marketing performance.
- Proficiency in Excel and SQL for data analysis; experience with Python is a plus.
- Familiarity with marketing and analytics platforms such as Google Analytics, Adjust, Meta Ads Manager, Google Ads, or similar tools.
- Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Clear, confident communication skills - you can explain complex analytical concepts to both technical and non-technical audiences.
- A curious, collaborative mindset and a genuine interest in continuously improving how marketing effectiveness is measured and understood.
- Experience working with external agencies, research vendors, or measurement partners is a plus.
Benefits and Perks- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Florida based role is
$85,000-$95,000.
We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.
