OverviewLexisNexis is seeking a results-oriented, commercially minded
Segment Marketing Manager to focus on the
Professional Services industry. This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services.
This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment.
What You'll DoIndustry Strategy & Market Intelligence- Develop deep expertise in the professional services industry, particularly management consulting, such as regulatory environment, buyer behavior, competitive trends, and market dynamics.
- Develop deep understanding of the customer personas, pain points, and jobs to be done.
- Serve as the internal voice of the customer and market for professional services across marketing, product, and sales teams.
- Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
Segment Messaging & Positioning- Develop audience-specific value propositions, messaging, and positioning for professional services buyers based on customer knowledge gained.
- Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in professional services and management consulting.
Content Development & Campaigns- Lead development of segment-specific content for use in omni-channel campaigns globally.
- Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
- Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.
Sales Enablement & Field Alignment- Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
- Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
- Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
Cross-functional Collaboration- Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
- Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.
Qualifications- 3-5+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
- Demonstrated ability to translate industry trends into actionable marketing strategy.
- Strong writing, communication, storytelling, and presentation skills.
- Experience working with cross-functional teams including product, sales, and marketing.
- Self-starter with the ability to successfully lead and drive programs forward. Ability to manage multiple projects with tight deadlines and competing priorities.
- Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
- Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage but not required
Preferred Qualities- Deep curiosity about industry challenges and customer workflows.
- Strong analytical thinking and market research capabilities.
- Collaborative mindset with the ability to drive consensus across teams.
- Experience with ABM, CRM platforms, and marketing automation tools.
- Experience working in a global organization a plus.
U.S. National Base Pay Range: $78,800 - $131,300. Geographic differentials may apply in some locations to better reflect local market rates.This job is eligible for an annual incentive bonus.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
