Search Engine Marketing (SEM) Analyst (10173.1023.5)

Tripadvisor

$81K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field.
  • 2 years of experience as an SEM Analyst or related role.
  • Experience with SEM for large, complex e-commerce sites.
  • Proficiency in Google AdWords and Bing Ads.
  • Strong analytical skills with the ability to produce actionable insights from large data sets.
  • Ability to manage SEM campaigns across international markets.
  • Advanced skills in Excel or Google Sheets, including pivot tables.

Responsibilities

  • Collaborate in a cross-disciplinary team to enhance the paid search program.
  • Participate in multinational marketing campaigns to drive SEM efforts.
  • Identify and analyze scalable opportunities for SEM growth.
  • Work with data scientists to enhance tools and processes for SEM.
  • Optimize landing pages to improve overall campaign performance.
  • Design and execute tests to analyze outcomes and drive results.
  • Stay updated on the latest trends and developments in SEM.

Benefits

  • 100% telecommuting flexibility.
Full Job Description
Job Title: Search Engine Marketing (SEM) Analyst



Salary: $81,200.00 per year

Location: Needham, MA

Job Duties

Be an active member of an industry leading cross-disciplinary team of engineers, data scientists and analysts operating one of the world's largest paid search programs. Participate in large multinational marketing campaigns. Identify scalable SEM growth opportunities. Analyze marketing data to identify actionable insights. Work collaboratively with data scientists and engineers to improve tools and processes. Improve and optimize landing pages to optimize performance. Stay abreast of the latest developments in SEM. Design, execute, analyze, and scale testing outcomes. Telecommuting permitted 100%.

Job Requirements

Employer will accept a Master's degree in Marketing, Business, Computer Science, Information Technology, Economics, or related field (or foreign equivalent) and two (2) years of experience in the job offered or in a SEM Analyst-related occupation.

Position requires demonstrable experience in the following:
  • Working as an SEM Analyst for large, complex e-commerce data driven sites.
  • Utilizing Search Engine Marketing platforms, including Google AdWords and Bing Ads.
  • Analyzing large amounts of data and producing actionable insight.
  • Working on SEM across multiple international markets and running and interpreting creative and bidding tests, including A/B tests.
  • Demonstrated expertise with Excel or Google sheets including utilizing pivot tables to conduct data analysis and dashboard platforms for performance reporting.

Foreign Language, Licenses, and Certifications

Not applicable.

Contact Instructions

To apply, please email resume to [email protected] referencing job code 10173.1023.5.

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