Syntricate Technologies

Salesforce Marketing Cloud (SFMC) Engineer

Syntricate Technologies$150K — $160K *
US-AnywhereRemote in New York, NY
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's or Master's degree in Computer Science, Information Technology, or Marketing Technology.
  • 5+ years in marketing technology with a focus on Salesforce Marketing Cloud and Data Cloud.
  • Deep expertise in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud.
  • Proficiency in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization.
  • Hands-on experience with Journey Builder, Email Studio, Mobile Studio, and Automation Studio.

Responsibilities

  • Design, implement, and optimize the SFMC and Data Cloud infrastructure for digital marketing.
  • Develop and maintain integrations between Salesforce Marketing Cloud and various data sources.
  • Leverage Salesforce Data Cloud for audience segmentation and predictive analytics.
  • Develop automated marketing workflows and AI-driven personalization using Journey Builder.
  • Ensure consistent delivery of campaigns across email, SMS, web, and social channels.
  • Monitor and analyze campaign performance using SFMC Analytics and Data Cloud insights.
  • Collaborate with marketing, product, and IT teams to align Salesforce solutions with business goals.
  • Ensure compliance with data privacy laws and best practices.

Benefits

  • Hybrid work model: 3 days onsite in New York City.
  • Opportunity to work with cutting-edge marketing technology.
  • Engagement with cross-functional teams for holistic business outcomes.
  • Professional development opportunities in Salesforce certifications.
Full Job Description
Salesforce Marketing Cloud (SFMC) Engineers
New York City, NY (Hybrid 3 days in a week onsite)
Full Time
Web Cam Interview

$150-$160K/Yr

We need:
  • SENIOR Salesforce Marketing Cloud engineer with recent extensive experience to drive the development, integration, and optimization of our digital marketing platforms.
  • The ideal candidate will have deep expertise in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud, ensuring seamless data-driven marketing execution, personalized customer experiences, and scalable solutions.
  • Candidates must have expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization.

Candidate Must Have's on a resume and for submittal:
  • How many years working with: SFDC Marketing Cloud
  • How many years working with: SFDC Data Cloud
  • How many years working with: Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization

Job Description
  • We are seeking a highly skilled Marketing Technology Senior Engineer to drive the development, integration, and optimization of our digital marketing platforms.
  • The ideal candidate will have deep expertise in Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud, ensuring seamless data-driven marketing execution, personalized customer experiences, and scalable solutions.
Key Responsibilities:
  • SFMC & Data Cloud Architecture : Design, implement, and optimize the Salesforce Marketing Cloud and Data Cloud infrastructure to support digital marketing initiatives.
  • Marketing Cloud Integration : Develop and maintain integrations between Salesforce Marketing Cloud and various data sources, Salesforce CRM, and customer engagement platforms.
  • Data Cloud Expertise: Leverage Salesforce Data Cloud to enhance audience segmentation, data unification, and predictive analytics for marketing campaigns.
  • Journey Builder & Automation : Develop and manage automated marketing workflows, triggered communications, and AI-driven personalization using Journey Builder, Automation Studio, and Einstein AI.
  • Cross-Channel Orchestration: Ensure consistent and efficient delivery of marketing campaigns across email, SMS, web, social, and mobile app channels.
  • Data & Performance Analysis: Monitor, analyze, and report on campaign performance, conversion metrics, and customer engagement using SFMC Analytics and Data Cloud insights.
  • Collaboration & Leadership : Work closely with marketing, product, and IT teams to align Salesforce solutions with business objectives.
  • Compliance & Security: Ensure all digital solutions adhere to data privacy laws, security best practices, and compliance standards (e.g., GDPR, CCPA)
Required Qualifications:
  • Education: Bachelor's or Master's degree in Computer Science, Information Technology, Marketing Technology, or a related field.
  • Experience: 5+ years in marketing technology, with a strong focus on Salesforce Marketing Cloud and Data Cloud.
Technical Skills:
  • Expertise in AMPscript, SSJS, SQL, and REST/SOAP APIs for SFMC customization.
  • Hands-on experience with Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Mobile Studio, and Automation Studio.
  • Proficiency with Salesforce Data Cloud for data unification, segmentation, and activation.
  • Strong experience with APIs, integrations, and automation workflows within the Salesforce ecosystem.
  • Familiarity with Salesforce CRM, Customer Data Platforms (CDPs), and analytics tools.
Preferred Qualifications:
  • Experience with Einstein AI and predictive analytics for marketing automation.
  • Knowledge of customer journey mapping and behavioral analytics within the Salesforce ecosystem.
  • Salesforce Marketing Cloud and Data Cloud certifications preferred.

About Syntricate Technologies

Syntricate Technologies Careers

Joining Syntricate Technologies presents an unparalleled opportunity to advance a career in technology with a company at the forefront of digital innovation. Syntricate Technologies is renowned for its commitment to leadership, diversity, and leveraging technology to solve complex problems. This is where professionals come to not just seek job opportunities but to forge lasting careers in an environment that values growth and leadership.

Explore Career Opportunities

Syntricate Technologies is actively hiring and offers a variety of positions that cater to different skills and career aspirations. From entry-level roles to leadership positions, the potential for professional advancement is nearly limitless. Syntricate Technologies is not just a company; it's a place where talented individuals can thrive.

Innovation and Professional Growth

At Syntricate Technologies, innovation isn't just another buzzword—it's the cornerstone of the company culture. Employees are encouraged to push the boundaries of what is possible, bringing groundbreaking solutions to the table. With a team of dedicated professionals, Syntricate Technologies fosters a culture of continuous improvement and professional growth.

Diversity and Inclusion

Syntricate Technologies believes that diversity fuels innovation. With a commitment to creating a diverse and inclusive workplace, the company actively seeks to hire individuals from various backgrounds and experiences. Diversity training is integral, ensuring that all team members feel valued and understood.

Internship Programs and Employment Benefits

For those starting their careers, Syntricate Technologies offers robust internship programs that provide real-world experience and networking opportunities. Interns at Syntricate Technologies gain invaluable industry insights and professional skills that are crucial for future employment. Full-time employees enjoy a comprehensive benefits package that supports both their professional and personal lives. Benefits at Syntricate Technologies are designed to ensure employees are healthy, happy, and secure.

Applying for a Position

To apply for a position at Syntricate Technologies, candidates should prepare a resume that highlights relevant experience and skills. The interview process is designed to assess not only professional qualifications but also a candidate's fit within the company culture. Syntricate Technologies values curiosity, creativity, and a passion for technology.

Stay Connected with Syntricate Technologies Careers

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