Sales Representative

Williams Machinery

$70K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 1-2 years of sales experience or a strong desire to learn B2B sales
  • Excellent communication and interpersonal skills
  • Basic understanding of CRM tools and sales processes
  • Team-oriented mindset with a drive for results
  • Ability to learn technical equipment specifications and industry knowledge

Responsibilities

  • Proactively qualify inbound leads and identify customer needs
  • Reach out to new business prospects and expand customer base
  • Prepare proposals and quotes, negotiating pricing for equipment sales
  • Utilize CRM tools to manage sales pipeline and customer interactions
  • Collaborate with sales directors for coaching and mentorship opportunities

Benefits

  • 3 weeks of paid vacation to start
  • 100% premium-paid health benefits
  • $200 HSA and $200 Lifestyle Spending Account
  • 3% RRSP matching for retirement savings
  • Employee referral program offering $1,500 - $3,000 per referral
Full Job Description
Start Strong. Build a Real Career in B2B Sales.

Proactively qualify inbound leads, prospect new business, and prepare quotations across our equipment lines. This is an entry-level role with extensive coaching designed to launch your sales career.

WHY THIS IS A STRONG MOVE FOR YOU:
  • Coaching and Mentorship: Learn B2B sales through structured training, CRM onboarding, and direct coaching from sales directors.
  • Earning Potential: $70,000 - $120,000+ earning potential with uncapped commission.
  • A Clear Path Forward: Work in a structured office environment while building the skills to progress into a Territory or Outside Sales Rep.


HOW YOU'LL MAKE AN IMPACT HERE:
  • Build the Pipeline: Proactively reach out to prospects, qualify inbound inquiries, and identify customer equipment needs.
  • Close Deals: Prepare proposals and quotes using CRM tools, negotiate pricing, and close sales for equipment, parts, and service.
  • Learn the Industry: Take a deep dive into technical equipment specifications and customer operational challenges.


WHAT WE OFFER:
  • Compensation: $70,000 - $120,000+ earning potential with uncapped commission.
  • Time Off: 3 weeks of paid vacation to start.
  • Wellness: 100% premium-paid health benefits, $200 HSA, $200 Lifestyle Spending Account.
  • Savings: 3% RRSP matching.
  • Referrals: $1,500 - $3,000 employee referral program.


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