Herc Rentals

Sales Representative - Entertainment

Herc Rentals$75K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, Marketing, or related field preferred.
  • Previous experience in sales, ideally in the heavy equipment rental or entertainment industry.
  • Strong sales and negotiation skills with a proven sales record.
  • Ability to build and maintain client relationships effectively.
  • Proficiency in market research and analysis for identifying business opportunities.

Responsibilities

  • Develop and organize sales strategies to meet goals.
  • Prospect for new sales opportunities via various communication channels.
  • Build and maintain relationships with clients for future projects.
  • Present the company professionally, prioritizing its interests.
  • Compile lists of prospects from industry and internal resources.
  • Plan efficient territory travel for sales prospecting.
  • Identify customer needs and adapt to market conditions.

Benefits

  • Medical, Dental, and Vision Coverage.
  • 401(k) plan with company match.
  • Paid Time Off including holidays and vacations.
  • Employee Assistance Program (EAP) for additional support.
  • Tuition Reimbursement Program to assist with education costs.
Full Job Description
Job Title: Sales Representative - Entertainment

Burbank, CA, USA, 91505

Employment Status: Full-time

Posting Start Date: 8/10/26

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Job Purpose

The Entertainment Sales Representative is responsible for driving sales and business development within the heavy equipment rental industry, specifically targeting the entertainment sector. This role involves building and maintaining strong relationships with clients, identifying new business opportunities, and ensuring customer satisfaction through excellent service and communication.

What you will do...

  • Develop, plan and organize sales strategies to achieve desired results/goals.
  • Prospect for new expendable sales opportunities via phone, email, networking, and personal visits whichresult in viable sales opportunities for the Company.
  • Build relationships with new customers keeping communication lines open for future customer productionprojects.
  • Presents the Company in a professional manner maintaining the best interest of the Company at all times.
  • Compiles lists of prospective customers from industry resources and internal sales leads.
  • Plan territory travel for the most efficient execution of new customer prospecting, setting priorities basedupon production schedules.
  • Identify customer's needs and react appropriately while understanding market conditions and localcompetitor pricing.
  • Travel to production facilities, stages, industry related businesses to develop new relationships.
  • Collaboration with Corporate sales team for proper sales quotes within company pricing and profit marginguidelines.
  • Work with purchasing department to assist in keeping proper inventory levels and new product lines to keepup with customer preferences.
  • Follow up with new customers to ensure customer satisfaction.
  • Provide necessary new customer account information as required.


Requirements

  • Bachelor's degree in business, Marketing, or a related field is preferred.
  • Previous experience in sales, preferably within the heavy equipment rental or entertainment industry.


Skills

  • Strong sales and negotiation skills, with a track record of meeting or exceeding sales targets.
  • Ability to build and maintain strong client relationships.
  • Proficiency in market research and analysis to identify business opportunities.
  • Excellent problem-solving skills, with the ability to address client needs and resolve issues effectively.
  • Ability to work collaboratively with internal teams to ensure client satisfaction.
  • Strong organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
  • Ability to adapt to new environments and changing client needs.
  • Excellent oral communication skills, with the ability to effectively convey information and build rapport with clients.
  • Ability to handle business development and drive sales growth.
  • Extremely detail-oriented, ensuring accuracy in all aspects of the sales process.


Req #: 70798

Pay Range: $75,000 - $95,000 - 1st year anticipated earnings. Base Salary + uncapped commission + truck

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

About Herc Rentals

Herc Rentals Inc. is an equipment rental company. The company operates approximately 275 branches, mainly in North America. Herc Rentals offers a range of equipment for rent, including aerial equipment, earthmoving equipment, forklifts, air compressors, compaction equipment, material handling equipment, power generation and climate control equipment, pumps, trucks and trailers, and welding equipment. The company serves customers in various industries, including construction, industrial, government, infrastructure, remediation, emergency response, entertainment and events, and facilities. Herc Rentals was founded in 1965 and is headquartered in Bonita Springs, Florida.
Learn more about Herc Rentals
Size
5,600 employees
Market Cap
$3.7 billion
Industry
Net Income
$73.7 million
5 Year Trend
+5.9%
Revenue
$1.7 billion
NASDAQ

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