Job Summary
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to traditional TV and digital audiences to pioneering the technology that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising.
Comcast Advertising Media Solutions is seeking a strategic and creative Sales Marketing Specialist to help create and deliver compelling go-to-market narratives and high-impact sales enablement tools. This role plays a critical part in driving advertising revenue by developing scalable, one-to-many marketing solutions that support multiple lines of business, including market retail, large agency, enterprise, automotive, and political.
The ideal candidate is a creative, forward-thinking marketer with a passion for storytelling, a strong grasp of industry trends, and the ability to translate complex offerings into clear, persuasive messaging. This individual will collaborate cross-functionally with Sales Development, Sales, and internal stakeholders including Brand, Product Marketing, Product, Insights, Inventory, and Strategy & Partnerships, to craft value-driven narratives and marketing campaigns aligned with business growth and revenue priorities.
Job Description
- Develop sales narratives, capabilities presentations, one-sheets, video content, and enablement resources equip sales teams to effectively position Comcast Advertising solutions and drive revenue growth.
- Support the development and execution of go-to-market strategies for key solutions, customer segments, industry verticals, and growth initiatives to drive new and incremental revenue.
- Conduct ongoing industry, competitive, and marketplace research to identify emerging trends, shifts in advertiser needs, and opportunities that strengthen Comcast Advertising’s positioning.
- Maintain a library of industry intelligence reports, client-specific insights, and thought leadership materials.
- Translate complex research findings into clear, engaging content for sales narratives.
- Create and manage sales marketing resources across the organization, aligning priorities with local, regional and enterprise Sales and Sales Development leaders.
- Continuously solicit and incorporate feedback to refine sales and marketing strategies and narratives in response to evolving customer needs.
- Lead cross-functional collaboration in developing sales marketing resources in partnership with sales, insights, product marketing, brand, marketing & platform sponsorships, and legal.
- Implement project management best practices to drive speed to market with high-quality execution.
Key Skills & Qualifications
- Strong written communication and storytelling skills with the ability to translate complex concepts into compelling sales narratives.
- Experience developing sales enablement materials, go-to-market messaging, presentations, and thought leadership content.
- Strong project management capabilities with the ability to manage multiple priorities and stakeholders simultaneously.
- Analytical mindset with the ability to synthesize research, industry trends, and customer insights into actionable recommendations.
- Highly collaborative with experience working across sales, marketing, product, and insights functions.
- Maintain a results-oriented mindset with a strong focus on business development and revenue generation.
- Proficiency in PowerPoint and presentation development; familiarity with marketing and data visualization tools is a plus.
- Knowledge of advertising, media, ad tech, television, streaming, and/or digital marketing preferred.
Skills
Collaboration, Industry Intelligence, Marketing, Sales Marketing Strategies
Compensation
This job can be performed in Illinois, and Massachusetts with a Pay Range of $63,405.36 - $109,374.25
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
2-5 Years
