Sales Manager- Western US

ALTA Equipment Group

$150K — $170K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of outside sales experience, ideally in heavy or environmental equipment.
  • Bachelor's degree in business, marketing, engineering, or related field preferred.
  • Demonstrated success in meeting sales targets in expansive territories.
  • Strong grasp of consultative selling and complex sales cycles for capital equipment.
  • Ability to build diverse stakeholder relationships, including municipalities and operators.
  • Excellent communication, presentation, negotiation, and closing skills.
  • Proficient with CRM systems and regular business reporting tools.

Responsibilities

  • Drive sales growth across the expansive Western U.S. territory.
  • Support field sales throughout the complete sales cycle, from lead generation to follow-up.
  • Train dealers and provide sales support and marketing opportunities.
  • Collaborate on product support with internal and external resources.
  • Develop and execute sales strategies to achieve revenue and market goals.
  • Prospect and build long-term relationships with new and existing customers.
  • Conduct market analysis and recommend strategies based on insights.

Benefits

  • Flexible working arrangements to promote work-life balance.
  • Comprehensive training programs and professional development opportunities.
  • Participation in industry events and trade shows for networking.
  • Supportive work culture that values collaboration and innovation.
Full Job Description
Ecoverse is seeking a driven, strategic, and customer-focused Sales Manager, Western U.S. to lead equipment sales growth across a large and dynamic territory. This role is responsible for developing new business, strengthening dealer and customer relationships, identifying market opportunities, and driving revenue for Ecoverse's portfolio of environmental and crushing and screening equipment.

The Sales Manager will serve as a sales leader for the Ecoverse brand in the western U.S. The ideal candidate combines strong sales instincts with technical credibility, market knowledge, and the ability to manage a geographically broad territory with discipline and energy. The expected base salary for this role ranges between $150,000-$170,000 per year dependent on candidate experience, including bonus/commissions.

Key Responsibilities
  • Drive sales growth across the Western U.S. territory, including CA, OR, WA, NV, UT, AZ, NM, CO, MT, and ID.
  • Support the field sales team through the full sales cycle from lead generation and qualification through quoting, negotiation, closing, and follow-up.
  • Support the dealer and distribution network with training, sales support and other commercial marketing and sales opportunities.
  • Work with internal and external resources on product support opportunities.
  • Develop and execute a territory sales strategy to achieve and exceed revenue, margin, and market share goals.
  • Prospect for new customers and cultivate long-term relationships with existing accounts.
  • Identify opportunities in environmental and crushing and screening markets.
  • Conduct customer meetings, site visits, equipment demonstrations, trade show participation, and territory travel as needed.
  • Maintain a healthy sales pipeline and accurate forecast through CRM and regular reporting.
  • Monitor market activity, competitor developments, customer trends, and regional regulatory or industry developments affecting demand.
  • Recommend product positioning, promotional efforts, and market development initiatives based on territory insight.
  • Represent Ecoverse professionally and credibly in the field, at industry events, and in customer-facing settings.

Qualifications
  • 5+ years of outside sales experience, preferably in heavy equipment, environmental equipment, crushing and screening equipment, or a related field.
  • Bachelor's degree in business, marketing, engineering, environmental sciences, or a related field preferred. Equivalent industry experience will also be considered.
  • Proven track record of meeting or exceeding sales targets in a large geographic territory.
  • Strong understanding of consultative selling and complex capital equipment sales cycles.
  • Ability to build relationships with a wide range of stakeholders, from owner-operators to municipal leaders and procurement teams.
  • Strong communication, presentation, negotiation, and closing skills.
  • Self-starter with strong territory planning, time management, and organizational discipline.
  • Comfortable with frequent travel throughout the assigned region.
  • Proficiency with CRM systems, Microsoft Office, and standard business reporting tools.
  • Valid driver's license and ability to travel extensively by car and air.

Preferred Experience
  • Experience selling environmental and / or crushing and screening equipment.
  • Familiarity with composting, organics recycling, C&D recycling, biomass, mulch, or waste industry operations.
  • Experience working through dealer networks and direct sales channels.
  • Exposure to large regional and national account procurement processes.
  • Exposure to public sector or municipal procurement processes.

Core Competencies
  • Territory development
  • Relationship management
  • Capital equipment sales
  • Strategic prospecting
  • Technical sales aptitude
  • Forecasting and pipeline management
  • Dealer and distribution channel support
  • Problem solving and customer responsiveness

What Success Looks Like
  • Consistent achievement of territory sales goals.
  • Growth in the dealer network, and strong relationships with existing dealers.
  • Accurate forecasting and disciplined sales execution
  • Strong representation of the Ecoverse brand and value proposition in the field

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