Sales Manager - Town and Country Ford

Sonic Automotive

$150K — $200K *
Manufacturing & Automotive
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Strong automotive sales experience.
  • Proven ability in leading, training, and motivating others.
  • Excellent communication skills.
  • Demonstrated managerial skills.

Responsibilities

  • Determine monthly and yearly sales forecasts and profit objectives.
  • Forecast with sales staff to set daily customer intake and closing goals.
  • Conduct daily debriefs with sales team to review performance and strategize for success.
  • Lead regular sales meetings to enhance team performance and morale.
  • Provide on-the-job training and support for sales personnel.
  • Ensure adherence to a successful sales playbook among team members.
  • Review performance reports and commission structures with dealership management.

Benefits

  • Team-oriented and supportive work environment.
  • Opportunity for personal growth and professional development through mentoring.
  • Dynamic role that allows for direct impact on dealership performance.
  • Engaging workplace culture that values energy and passion.
Full Job Description
Job Description

The Sales Manager ensures that the dealership meets its goals surrounding sales performance, guest experience, and teammate training and morale. The ideal candidate brings a tremendous amount of energy that can sustain each day. The right person for this job is a mentor, a spark plug, and passionate.

Income Expectation: $150,000 to $200,000 average per year

Duties and Responsibilities:
  • Determine monthly and yearly forecasts in terms of unit sales, gross profit objectives, and departmental profits.
  • Forecast monthly with each salesperson to establish objectives in terms of the number and type of customers coming into the dealership, closing percentages in each category, time utilization, prospecting efforts, unit sales, and projected income.
  • Meet with each salesperson as early as possible every day to review yesterday's results and today's plan of action.
  • Conduct sales meetings.
  • Provide on the job training for salespeople.
  • Ensure that salespeople are following an established playbook for success.
  • Review monthly commission sheets, productivity reports, salespersons' monthly forecast, and profit performance with the Dealer by salesperson and as a department.
  • Ensure that every guest receives the best possible experience.
  • Check the condition of all vehicles to ensure highest quality possible.
  • Keep an accurate count of floor traffic and engage as necessary.


Qualifications

  • Strong automotive sales experience.
  • Experience leading, training and motivating others.
  • Excellent communication skills.
  • Excellent managerial skills.


Additional Information

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