Job SummaryReporting to the Global Director for Convenience the Sales Manager will lead and profitably grow Westfalia's Convenience business across North America, with an initial focus on the United States. Develop and execute the right route-to-market strategy, working closely with brokers, retailers, foodservice customers and other commercial partners to build a scalable and profitable business.
Responsibilities- Own and deliver profitable sales growth for the Convenience portfolio across North America.
- Develop and execute the route-to-market strategy, defining the right channels, customers, brokers and commercial partnerships to accelerate growth.
- Build, manage and optimize a strong broker network, ensuring clear priorities, accountability and performance.
- Develop strategic relationships with leading retail and foodservice customers, converting opportunities into sustainable business.
- Leverage the established trade relationships of the Fresh Avocado team to unlock new opportunities and accelerate Convenience growth.
- Drive new customer acquisition while developing existing accounts and identifying opportunities to broaden the product portfolio.
- Lead customer negotiations, pricing and commercial agreements, with a strong focus on margin and sustainable value creation.
- Build and actively manage the sales pipeline, forecast and commercial performance.
- Translate customer and market insights into clear portfolio, innovation and commercial priorities.
- Leverage Westfalia's global sourcing, production, innovation and category capabilities to create differentiated customer propositions.
- Provide cross-functional commercial leadership, working closely with Supply Chain, Operations, R&D, Quality, Procurement, Finance and the wider Global Convenience organization.
Location - Hybrid 3 days in the Oxnard, CA office is expected.
- Frequent travel will be required across the USA
SalarySalary and overall package for this role depends on experience but starts from $130,000 USD.
RequirementsEssential Experience, Qualifications & Skills- Significant and recent experience of Retail sales or business development experience within food, fresh produce, chilled foods or FMCG.
- Strong track record of profitable sales growth and new business development in North America.
- Established experience working with US retailers, foodservice customers and broker networks.
- Strong understanding of route-to-market models, pricing, margins and commercial negotiations.
- Entrepreneurial, hands-on commercial leader with a proven ability to build business and close deals.
- Comfortable working in a global, cross-functional organization and influencing stakeholders without direct authority.
- Direct experience selling branded or premium refrigerated foods, dips, spreads, guacamole, or adjacent products.
- Evidence of personally selecting, contracting, and performance-managing brokers.
- Accountability for customer-level P&L, including broker commissions, trade spend, deductions and waste.
- Experience taking a business from regional or emerging status into national retail.
- Named success measures for the first 12-24 months: route-to-market plan, broker appointments, qualified pipeline, initial listings, target velocity, and positive contribution margin.
Desirable Experience:- Experience in avocado, guacamole, fresh/chilled convenience products or adjacent categories is a strong advantage.
- Demonstrable relationships with packaged-food, deli, refrigerated, prepared-food or grab-and-go buyers.
BenefitsWhat can Westfalia Fruit offer you? - We offer 8 paid holidays
- Floating Holidays
- Health Insurance; Medical, Dental, and Vision at 100% coverage
- Life Insurance
- 401K and company matching
- Paid Vacation
- Paid Sick Time
