Responsibilities:The Director of Community Relations is responsible forachieving maximum occupancy and total revenue potential of the community byattracting qualified prospects and converting those prospects into Residents.
- Responsible for communityoutreach and education activities for creating referrals
- Regularly meets goals,including but not limited to: time inselling zone, time in outreach zone, voice-to-voice calls, tours, home visits,prospect case studies and creative follow-up and exceeding occupancy to budget
- Responds to inquiries,schedules visits, conducts tours, and closes sales per sales and marketinggoals
- Conducts daily and weeklyreviews of prospects in the pipeline, i.e., Hot Board
- Participates in salesmeetings, including but not limited to semi-annual marketing meetings with AgeWellSolvere Living
- Ensures marketing team isusing Sherpa for all internal and external sales activities
- Participates in Stand-Upmeeting providing updates to team members on census, projected move-ins, tours,events, etc
- Provides MarketingCoordinator the new Resident and Family contact information to assist in themove-in process, including all required paperwork, unit readiness, and Residentrequests
- Participates in eventson-site as well as off-site
- Works with the ExecutiveDirector to resolve any Community first impression issues
- Reviews weekly productivityreport for accuracy
- Participates in weeklysales call with AgeWell Solvere Living
- Works collaboratively withdepartment heads to emphasize the team's role in sales
- Provides Manager on Dutyweekend coverage as scheduled
- Updates key competitorevaluations and price surveys semi-annually
- Follows all emergencyprocedures
- Understands all safetypractices and procedures
- Exhibits excellent customerservice and public relations skills
- Is creative, energetic,enthusiastic, patient, flexible, encouraging, and team-oriented
- Displays patience, tact,enthusiasm and a cheerful disposition
- Promotes the Community in apositive manner and effectively communicates AgeWell Solvere Living ManagedCommunity values to residents, families, visitors, and team members
Qualifications:- College degree preferred
- Excellent customer service and public relations skills
- Cheerful personality
- Keen desire to serve seniors
- Five years sales/marketing experience with a proven track record
- Previously senior living experience preferred
- Effective problem-solving skills
- Creative approach to goals and problems
- Experience working with seniors
- Demonstrates proficiency in Microsoft Office and other marketing-related software
- Physically able to bend and reach
- Physically able to push and pull and lift up to 40-50 pounds if necessary
- Physically able to stand for extended periods of time
- Spends at least 30% of time on travel to referral sources in market area
Miscellaneous:- May have their picture taken and image used in social media or community advertising
- May be video recorded from devices installed by families in residents' apartments
- May spend as much as 75% of time on travel to referral sources in market area
- May be required to work weekends and holidays as assigned
- May be required to work on shifts other than the one for which hired
- Subject to exposure to infectious waste, diseases, conditions, etc., including HIV, AIDS, and Hepatitis B and C viruses
- Could be subject to hostile and emotionally upset Residents due to mental status
