Sales Director, CPG

Viamedia Inc.

$150K — $180K *
US-AnywhereRemote in United States
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (Master's preferred)
  • 8-10+ years of digital media ad sales experience with proven track record
  • Experience with omnichannel ad offerings or platform solutions
  • Established network with senior agency and brand contacts
  • Strong knowledge of the programmatic ecosystem
  • Exceptional communication, negotiation, and presentation skills
  • Ability to mentor and inspire sales teams
  • Analytical and data-driven approach

Responsibilities

  • Develop and implement digital and sales strategies to achieve revenue goals
  • Build and nurture relationships with senior decision-makers
  • Identify and close new business opportunities
  • Master and present company products and capabilities
  • Collaborate with internal teams to design tailored solutions
  • Provide sales forecasts and market insights to leadership
  • Serve as a thought leader and brand ambassador at industry events
  • Mentor junior sales team members
  • Stay informed on industry trends and emerging technologies
  • Represent the company professionally at all times

Benefits

  • Health insurance
  • 401(k) plan with employer matching
  • Paid time off
  • Professional development opportunities
  • Flexible work environment
Full Job Description
About the role

  • The Sales Director is responsible for developing and executing comprehensive digital ad sales strategies to achieve and exceed revenue targets. This role requires a strategic thinker with a proven track record in digital media ad sales, particularly in the programmatic space, and the ability to build and maintain executive-level client relationships with both agencies and brands. The position carries an annual revenue quota of $1.5M-$2.5M.

What you'll do

  • Develop and implement digital and sales strategies to consistently achieve and exceed assigned revenue goals.
  • Build, nurture, and expand strong relationships with senior decision-makers at agencies, brands, and partners.
  • Identify, negotiate, and close new business opportunities, including large-scale managed service and programmatic deals.
  • Master and present the Viamedia.ai story with a comprehensive understanding of company products, capabilities, and differentiators.
  • Collaborate with internal teams (marketing, product, account management) to design tailored client solutions.
  • Provide sales forecasts, performance updates, and market insights to leadership.
  • Consistently meet or exceed all sales performance expectations related to pipeline generation, weekly client meetings, and revenue goals across all lines of business.
  • Serve as a thought leader and brand ambassador at industry events, client summits, and trade shows.
  • Mentor and guide junior sales team members, sharing best practices and strategies for growth.
  • Stay informed on industry trends, competitor activities, and emerging technologies to maintain Viamedia.ai's competitive edge.
  • Represent Viamedia.ai professionally and ethically at all times.
  • Other duties as assigned.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (Master's preferred).
  • 8-10+ years of digital media ad sales experience, including a proven record of growing and managing strategic accounts.
  • Proven success selling omnichannel ad offerings or platform solutions (TV/OTT, video, native, social, display, mobile).
  • Established network of senior agency and brand contacts with demonstrated ability to expand relationships.
  • Strong knowledge of the programmatic ecosystem (managed services, programmatic direct, private marketplaces).
  • Executive presence with exceptional communication, negotiation, and presentation skills.
  • Demonstrated ability to lead, mentor, and inspire sales teams.
  • Analytical, data-driven approach with the ability to turn insights into strategies.
  • Ability to manage multiple priorities and deliver results in a fast-paced environment.

Similar Jobs

More Jobs at Viamedia Inc.

  • Sales Director, CPG
    $150K — $180K *
    Remote
    Retail & Consumer Goods
    Remote in United States
  • Sales Director
    $120K — $150K *
    Minneapolis, MN 55407 (Hennepin County)
    Media
    In-Person

More Retail & Consumer Goods Jobs

Find similar Sales Director, CPG jobs: