Bimbo Bakeries USA

RGM Manager

Bimbo Bakeries USA$94K — $122K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business or related field; MBA preferred
  • 5+ years in CPG Revenue Management or related roles
  • Proficient in Microsoft Office
  • Understanding of P&L management
  • Knowledge of Agile Processes and Project Management preferred
  • Experience with IRI/Syndicated Data

Responsibilities

  • Own and develop Category RGM Strategy
  • Collaborate on Pricing, PPA, and trade strategies to boost growth
  • Analyze current year plans with cross-functional finance and business units
  • Link strategy to financial and commercial processes
  • Focus on both short-term delivery and long-term value
  • Lead joint marketing and category management projects
  • Conduct pricing and promotion analysis for brands and key accounts

Benefits

  • Flexible working arrangements
  • Career development opportunities
  • Collaborative work environment
  • Cross-functional team engagement
  • Travel opportunities (10%-15%)
Full Job Description
Position Summary:

The Manager, Revenue Growth Management, supports the development and execution of Revenue Growth Management strategies for assigned brands and categories. This role translates strategy into actionable pricing, PPA, mix, and promotional recommendations, delivering revenue and margin targets while partnering with cross-functional teams.

As a key member of the RGM team, this role partners closely with Marketing, Sales, Finance, and Customer Planning to ensure strategies are grounded in consumer needs, channel dynamics, and value creation opportunities

Key Job Responsibilities:
  • Own Category RGM Strategy
  • Work with Brand, Business Units and Key Customer Teams on AOP, developing Pricing, PPA and, trade strategies that maximize growth and ROI.
  • Will work closely with a cross functional group from Finance, Business Units, and Key customer teams in ongoing analysis of current year plan.
  • Connect Strategy to Financial & Commercial Processes
  • Drive Short-Term Delivery & Long-Term Value Creation
  • Lead Marketing and Category management projects to cross functional teams
  • Lead Ad Hoc projects in and outside core responsibilities to build knowledge base within project that enhance company's growth and /or profitability
  • Conducts Ad Hoc Brand, Business Unit and Key Account pricing and promotion analysis based on business priorities

Leadership Competencies:
  • Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different situations.
  • Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Ensures Accountability: Holds self and others accountable to meet commitments.
  • Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Education and Work History:
  • Bachelor's Degree in Marketing, Business or a related discipline, MBA preferred
  • Minimum 5 years with CPG company in Revenue Management, Business Development, Trade Marketing, Business Strategy, Brand Strategy and planning, Category Management or Trade Analytic roles
  • Proficient in Microsoft Office Products
  • Understanding of P&L management
  • Understanding of DSD environment
  • Knowledge in Agile Process, Database Analyst, and Project Management preferred
  • Strong problem-solving skills, technical skills and conceptual thinking abilities
  • Strong listening and communication skills
  • Ability to work in a fast paced and deadline driven environment
  • Ability to lead through influence and indirect authority with cross functional groups
  • Working knowledge of IRI/Syndicated Data and Existing BBU Systems
  • 10% -15% travel

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

About Bimbo Bakeries USA

Bimbo Bakeries USA, Inc. is the American corporate arm of the Mexican multinational bakery product manufacturing company Grupo Bimbo. It is the largest bakery company in the United States. The company, headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, owns many fresh bread and sweet baked goods brands in the United States, including Entenmann's, Sara Lee, and Thomas'. It is also a top advertising sponsor for many major soccer teams around the globe.
Learn more about Bimbo Bakeries USA

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