Retail Media Manager

The Bluebird Group

$70K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years in retail media, digital advertising, or e-commerce marketing (agency experience preferred)
  • Proven record managing multiple accounts and delivering measurable results
  • Strong understanding of retail media strategies: targeting, bidding, audience, and campaign architecture
  • Comfortable with performance data and platform reporting tools
  • Excellent client communication skills, including leading presentations to senior stakeholders
  • Experience mentoring or coaching junior team members
  • Highly proficient in Excel and PowerPoint for analysis and storytelling
  • Strategic mindset linking campaign decisions to broader business outcomes
  • Adaptable and quick learner of new tools/platforms

Responsibilities

  • Own and drive advertising strategy for complex client accounts across onsite and offsite retail media
  • Lead strategic planning for annual and campaign-level initiatives, including budget allocation
  • Build and deliver QBRs with actionable insights and future strategies
  • Manage and develop junior team members, coaching them on execution and strategy
  • Confidently navigate challenging client conversations regarding performance and budget
  • Identify growth opportunities such as new ad formats and targeting strategies
  • Collaborate with clients and teams to ensure a cohesive approach across campaigns
  • Oversee budget pacing and performance optimization toward client KPIs
  • Monitor competitive landscape and digital trends to inform strategy
  • Contribute to best practices and evolve internal playbooks

Benefits

  • Opportunities for professional development and mentoring
  • Access to innovative tools and platforms
  • Dynamic work environment that encourages creativity and strategic thinking
  • Collaborative cross-functional teams for holistic campaign execution
  • Diverse portfolio of client accounts
Full Job Description
Job Summary

We are looking for a Retail Media Manager who is equal parts strategist, operator, and storyteller. In this role, you will lead advertising strategy across a portfolio of client accounts, build performance-driven campaigns across the retail media ecosystem (onsite and offsite), and translate data into clear, compelling narratives for brand leaders.

This role carries an Amazon-focused book of business, so experience with Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Amazon DSP is highly valued. That said, we hire for retail media fluency over any single platform. The right person can move across networks and bring a point of view to every one of them.

You will own outcomes, lead conversations, and proactively identify opportunities before they are obvious. If you bring a point of view, thrive in fast-moving environments, and want to shape how brands grow through retail media, this role is for you.

Responsibilities
  • Own and drive advertising strategy across onsite and offsite retail media (sponsored placements and programmatic display) for complex client accounts
  • Lead strategic planning across annual, seasonal, and campaign-level initiatives, including budget allocation
  • Build and deliver QBRs with clear storytelling, actionable insights, and forward-looking strategy
  • Manage and develop junior team members, coaching on both execution and strategic thinking
  • Navigate challenging client conversations with confidence (performance dips, budget shifts, competitive pressure)
  • Proactively identify growth opportunities, including new ad formats, targeting strategies, and category expansion
  • Collaborate cross-functionally (client, digital, creative) to ensure a cohesive, full-funnel approach
  • Oversee budget pacing and performance across campaigns, optimizing toward client KPIs
  • Monitor competitive landscape and digital shelf trends to inform strategy
  • Contribute to team best practices and help evolve internal playbooks
  • Champion new tools, platforms, and workflows that improve performance and efficiency


Required Skills & Experience
  • 3-5 years of experience in retail media, digital advertising, or e-commerce marketing (agency experience preferred)
  • Proven track record managing multiple accounts and delivering measurable results
  • Strong understanding of retail media campaign strategy: keyword and product targeting, bidding, audience strategy, and campaign architecture
  • Comfortable working with performance data, attribution models, and platform reporting tools
  • Strong client communication skills, including leading presentations with senior stakeholders
  • Experience mentoring or coaching junior team members
  • High proficiency in Excel and PowerPoint for analysis and storytelling
  • Strategic mindset, able to connect campaign decisions to broader business outcomes
  • Adaptable and comfortable learning new tools and platforms quickly


Preferred (Nice to Have)
  • Hands-on experience with Amazon Ads and Amazon DSP, across onsite and offsite media
  • Familiarity with additional retailer media networks (Walmart Connect, Target/Roundel, Criteo,
    Instacart, and emerging platforms)
  • Familiarity with retail media ad tech platforms such as Skai, Pacvue, or similar
  • Experience spanning both onsite sponsored media and offsite/programmatic display


What We Look For
  • Storytelling with data - You turn performance into a clear narrative that drives decisions
  • Curiosity - You question assumptions and look for what others might be missing
  • Ownership - You lean in when challenges arise and don't wait for direction
  • Project management - You can juggle multiple priorities without dropping the ball
  • Team-first mindset - You elevate the people around you and communicate clearly across teams
  • Creative problem-solving - You find smarter, more effective ways to drive results
  • Confidence - You have a point of view and aren't afraid to share it


Disclaimer: This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description and other duties, as assigned, might be required.

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