Pura

Retail Media Manager

Pura • $70K — $95K *
Pleasant Grove, UT 84062In-Person
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in performance media execution, particularly in retail media networks.
  • Hands-on experience with major retail media platforms (e.g., Amazon DSP, Walmart Connect).
  • Strong analytical and problem-solving skills.
  • Detail-oriented with strong organizational abilities.
  • Comfortable in a fast-paced, test-and-learn environment.

Responsibilities

  • Own day-to-day execution and management of retail media campaigns.
  • Manage budgets, pacing, bids, and optimizations to hit performance targets.
  • Execute testing plans and support experimentation across retail media platforms.
  • Monitor performance against key KPIs including ROAS and TACoS.
  • Partner with retail and agency partners to improve performance and scale.
  • Support reporting and insights for cross-functional teams.
  • Develop briefs for RMN and retail awareness campaigns with the Media Content Strategist.

Benefits

  • Robust support for experimentation and learning initiatives.
  • Collaboration with cross-functional teams including Integrated Media and Sales.
  • Opportunity to work with top-tier retail partners like Amazon and Target.
  • Develop best practices in retail advertising.
Full Job Description
Your Role at Pura:
As the Retail Media Manager, you will be responsible for managing an agency and hands-on execution, optimization, and pacing across our key retail media networks (RMNs). This role is a critical execution layer within the Integrated Media team, enabling scale, speed, and operational excellence across our retail partnerships. You will partner closely with the Sr. Director, Integrated Marketing, integrated media team and our retail sales teams to activate strategy with rigor and precision, while supporting testing, efficiency improvements, and performance insights for channels like Amazon, Target, Nordstrom, Home Depot, Ulta and more.

What You'll Own:
  • Own day-to-day execution and management of retail media campaigns (e.g., Amazon Ads, Target Roundel, Criteo, etc.).
  • Manage budgets, pacing, bids, and optimizations to hit performance targets and drive product velocity at retail.
  • Execute testing plans and support experimentation across retail media platforms.
  • Monitor performance against key KPIs including ROAS, TACoS (Total Advertising Cost of Sale), and overall retail sales metrics.
  • Partner with retail partners and agency partners to improve performance and scale.
  • Support reporting, insights, and performance readouts to cross-functional teams.
  • Partner with Media Content Strategist to develop briefs for RMN and retail awareness campaigns
  • Ensure strong execution hygiene and operational consistency across all retail campaigns.

Essential Functions:
  • Launch, manage, and optimize retail media campaigns to drive in-store and online retail sales.
  • Monitor daily performance and pacing to ensure budget efficiency.
  • Identify optimization opportunities and surface insights related to consumer shopping behaviors.
  • Support testing roadmaps and learning agendas for retail media networks.
  • Partner cross-functionally with Integrated Media, Sales, Creative, and Finance teams.
  • Maintain best practices across retail accounts and advertising platforms.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in performance media execution, with a strong focus on retail media networks.
  • Hands-on experience with major retail media platforms (e.g., Amazon DSP, Amazon Sponsored Ads, Walmart Connect, Target, Criteo).
  • Strong analytical and problem-solving skills.
  • Detail-oriented with strong organizational skills.
  • Comfortable working in a fast-paced, test-and-learn environment.
  • Nice to have:
  • Experience working in-house or at an agency supporting CPG or DTC brands transitioning into wholesale.
  • Exposure to subscription-based or eCommerce businesses.
  • Familiarity with performance reporting tools and analytics platforms

About Pura

Pura is a consumer goods company that specializes in the production of high-quality, all-natural, and organic products. The company's product line includes a range of beverages, snacks, and supplements that are designed to promote health and wellness. Pura's products are made from the finest ingredients and are free from artificial preservatives, colors, and flavors. The company is committed to sustainability and uses eco-friendly packaging materials. Pura's mission is to provide consumers with healthy and delicious products that support a healthy lifestyle.
Learn more about Pura
Size
10 employees
Industry
Food & Beverages
Founded
2018
5 Year Trend
+5%
Revenue
$500,000
NASDAQ
PURA
* Ladders Estimates

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