Lithia Motors Inc

Retail Marketing Manager - West Coast

Lithia Motors Inc$80K — $125K *
US-Anywhere
+ 2 other locationsRemote
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of experience in automotive marketing or multi-location retail marketing
  • Strong understanding of performance marketing and customer lifecycle strategies
  • Ability to analyze and leverage data using tools like Google Analytics and CRM platforms
  • Confidence in collaborating directly with leadership to influence business decisions
  • Familiarity with dealership operations

Responsibilities

  • Drive marketing strategies that enhance sales and customer loyalty
  • Develop programs to strengthen customer retention and experience
  • Transform data insights into actionable marketing strategies
  • Advise dealership leaders and collaborate with OEMs and internal teams
  • Oversee the execution of engaging marketing campaigns
  • Utilize analytics and market trends to optimize marketing outcomes
  • Ensure alignment with company initiatives for stakeholder support

Benefits

  • Comprehensive medical, dental, and vision plans
  • Paid holidays and PTO (80 hours at hire)
  • Short and long-term disability insurance
  • 401(k) retirement plan with company matching
  • Employee stock purchase plan
  • Access to Lithia Learning Center for professional growth
  • Vehicle purchase discounts for employees
  • Wellness programs to promote employee health and well-being
Full Job Description
Dealership:
L0021 LAD Advertising

Manager, Retail Marketing Operations (RMO)

We9re looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across the west coast, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.

Location: West Coast - Regional Travel Required

Compensation Range: $80,000-$125,000/yr plus bonus. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You9ll Do
  • Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
  • Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
  • Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
  • Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
  • Execute campaigns: Oversee content and campaigns that drive engagement and performance
  • Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
  • Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders


What You9ll Bring
  • Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
  • Strong understanding of performance marketing, customer lifecycle, and retention strategies
  • Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
  • Confidence working directly with leadership and influencing decisions


We offer a comprehensive benefits package designed to support you and your family, including:
  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays
  • PTO: 80 hours at time of hire
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs


For a more detailed view, visit: https://totalrewards.lithiadriveway.com/

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