Retail Demand Planning Manager
Your Role at Pura:The Retail Demand Planner will own the end to end retail demand forecast for assigned accounts and product categories, translating account insights, historical performance, and commercial plans into clear, data-driven demand signals
This role goes beyond maintaining a forecast, the ideal candidate will influence decisions, challenge assumptions, and help the business understand what's driving demand, where risks exist, and how to plan ahead.
You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that's redefining the way people experience scent.
Essential Functions:
Demand Planning & Forecast Ownership
- Own and maintain an 18 to 24 -month rolling retail demand forecast across B2B accounts, channels, and product categories
- Synthesize complex data sets-including historical sell-through, seasonal volatility, and macro-market trends-to produce high-granularity forecasts at the SKU, account, and channel levels.
- Incorporate new launches, discontinuations, promotional events, and retailer programs into the demand plan
- Establish and lead a rigorous Forecast Accuracy (FA) and Bias auditing process, utilizing Root Cause Analysis (RCA) to identify drivers of variance and implementing corrective actions to stabilize the supply chain.
- Act as a strategic advisor to Commercial and Supply Chain leaders, quantifying demand risks and opportunities through scenario modeling to support agile decision-making and optimal inventory positioning.
Cross-functional Collaboration
- Partner closely with commercial team to understand account strategies, retailer behavior, and upcoming initiatives
- Collaborate with Supply Planning and Operations to align demand with inventory, capacity, and lead time constraints
- Serve as the demand planning point of contact for assigned retail accounts
Qualifications:
- Bachelor's degree in Supply Chain Management, Business Administration, Engineering or related field.
- 5-7 years of demand planning experience, preferably in retail or consumer goods.
- Strong Excel skills (advanced formulas, pivot tables, lookups; comfortable working with large datasets)
- Proven experience managing SKU level forecasts across multiple retail accounts
- Ability to synthesize data, commercial input, and assumptions into a cohesive demand plan
- Strong communication skills with the ability to explain complex data
- Experience in a high-growth, fast-changing environment
- Experience with Target, Amazon, Ulta, and Grocery Planning preferred
- Familiarity with forecasting or ERP tools (e.g., NetSuite, Netstock, BI Dashboards)
