Job DescriptionLocation: The candidate can reside anywhere in the contiguous US. This is a remote position. Seattle based candidates are preferred.
Reports to: E-Commerce General Manager
Leads: This role leads the Retail.com & Online Merchandising team and owns top Retail.com accounts.
Overall Role Description:The Retail.com & Online Merchandising Director owns Duracell's online merchandising execution and growth strategy across top retail.com platforms, and serves as Duracell's subject matter expert (SME) for Retail.com strategy and Omni-Channel customers, by focusing on:
- Top Retail.com ownership: Amazon, Walmart, Hardware channel, and Costco - driving content, assortment, and retail media excellence across the digital shelf.
- Retail.com strategy & SME leadership: Initiating and scaling Retail.com strategy and plans for Omni-Channel customers, serving as the go-to subject matter expert for the broader sales organization.
- Content & PDP excellence: Continually improving content and copy on product detail pages (PDPs) across the market to drive conversion and share of search.
- Team leadership & upskilling: Leading and developing Retail.com & Online Merchandising, while upskilling Omni-Channel team members' digital acumen.
ResponsibilitiesTo achieve this, the role will focus on:- Own online merchandising execution across Core (Omni-Channel) and Online-only assortment for top Retail.com accounts.
- Lead and develop the Retail.com & Online Merchandising team covering Target, Office, Food, Quick Commerce, Discount, and Drug channels.
- Serve as primary liaison between the Digital CoE and Sales leaders to activate syndicated content and the AI-enabled tech stack across retailer PDPs.
The Retail.com & Online Merchandising Director will:- Own content/copy updates (above/below fold) and ratings & reviews programs (e.g., BazaarVoice) across retail.com platforms.
- Own Retail Media budgeting and execution on/off retail.com platforms, partnering with Retail Marketing on measurement and MMM.
- Lead Core Range (online-only) and 3P/new fulfillment strategy (e.g., WFS), partnering with Omni-Channel Sales Leads on Core Range - Omni-Channel decisions.
- Own trade flow, promo planning/execution/measurement, and demand planning inputs for online-only assortment.
- Partner with the SRM team on price/pack architecture for retail.com platforms.
- Leverage the Digital CoE's syndication/AI technology stack to optimize PDPs and drive AI-discoverability across retailer touchpoints.
- Maintain brand store presence where applicable, partnering with Retail Marketing on brand strategy alignment.
- Partner with the Amazon & Pure Play sales team on cross-channel assortment, pricing, and promotional consistency.
- Build and mentor a high-performing Retail.com & Online Merchandising team, upskilling digital acumen across Omni-Channel team members.
- Ensure all E-Commerce merchandising activities comply with relevant laws, regulations, and retailer platform policies.
Qualifications- Bachelor's degree in business, marketing, or related field.
- 8+ years' experience in e-commerce, online merchandising, or digital account management within CPG or retail.
- Demonstrated experience managing retailer.com platforms (e.g., Walmart.com, Costco.com) and/or Amazon online merchandising.
- Experience with content syndication platforms and PDP optimization tools.
- Working knowledge of retail media platforms, budgeting, and measurement/MMM principles.
- Strong analytical thinking and problem-solving skills.
- Strong and adaptable interpersonal skills to build relationships with various internal and external stakeholders.
- Proven ability to multi-task and prioritize across multiple retail accounts.
- Communication (written and verbal): Persuasive, clear and concise communication with multiple levels of management internally and externally is essential.
- Collaboration: Strong collaboration skills to partner across Sales, Digital CoE, Retail Marketing, and
- Omni-Channel teams to resolve issues and identify opportunities.
- This position may require 20% to 30% travel within NA.
