RDO Equipment Co.

Rental Sales Professional

RDO Equipment Co. • $80K — $100K *
Lakeside, CA 92040In-Person
Transportation
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of sales experience in a relevant field
  • Strong customer-focused mindset
  • Proficient organizational skills for managing various accounts
  • Excellent verbal and written communication skills
  • Valid work authorization to work in the U.S.

Responsibilities

  • Develop and manage customer relationships to boost rental growth
  • Prospect new customers through site visits and referrals
  • Assess customer equipment needs and recommend solutions
  • Generate rental quotes and manage documentation
  • Oversee the rental process from contract to post-rental follow-up

Benefits

  • Average first-year earnings between $80,000-$100,000, with potential for higher
  • Guaranteed base salary plus commission structure
  • Company vehicle provided to enhance brand representation
  • Access to training and career development opportunities
  • Comprehensive benefits package supporting employee well-being
  • Strong alignment with core company values reflected in company culture
Full Job Description
As a Rental Sales Professional, you'll play a key role in driving profitable rental growth by building strong customer relationships and delivering reliable equipment solutions. You'll partner closely with rental operations, dispatch, and service teams to ensure seamless execution from quote through return-while representing RDO Equipment Co. with professionalism and integrity. If you enjoy working directly with customers and owning the full rental lifecycle, this could be a great fit. Apply today!

$80000 - $100000 / year

What's In It For You:

  • Average $80,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Develop and manage long-term customer relationships to drive profitable rental growth within an assigned territory.
  • Prospect new rental customers through jobsite visits, referrals, and targeted outreach, while maintaining a strong presence with existing accounts.
  • Assess customer needs by understanding project scope, timelines, and equipment requirements to recommend effective rental solutions.
  • Generate rental quotes and complete contracts, documentation, and system entries to ensure accurate transactions.
  • Own the rental process from initial contact through delivery, return, and post-rental follow-up
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Sales experience: prior sales experience and/or relevant sales training.
  • Customer-focused mindset: ability to build trust and maintain strong working relationships.
  • Strong organization skills: able to manage multiple opportunities and priorities across a territory.
  • Communication skills: clear, professional verbal and written communication.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Off-site team building: We like to get together outside of work, doing fun things like K-1 Go Karting and attending sporting events.
  • Employee recognition: Regular lunches to recognize team members on birthdays and anniversaries.
  • Community involvement: We connect with our contractors and local colleges on volunteer opportunities.
  • Community involvement: We connect with our contractors and local colleges on volunteer opportunities.
  • Great facility: Lakeside has a top-of-the-line facility with the necessary resources and tools to succeed.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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