Rental Representative

Cooper Rental Equipment

$90K — $100K *
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Valid Class 5 driver's license with a clean abstract.
  • Minimum Grade 12 diploma; Bachelor's degree or trade certificate is a plus.
  • Proven success in B2B Outside Sales, especially in construction equipment rental.
  • Experience in account management preferred.
  • Thorough knowledge of construction industry and equipment rental operations.
  • Understanding of propane and climate control solutions, including B149 Canadian propane codes.
  • Excellent communication, negotiation, and relationship-building skills.

Responsibilities

  • Identify and pursue new sales opportunities through various channels.
  • Generate qualified leads and close new rental business.
  • Maintain long-term relationships with clients including contractors and decision-makers.
  • Meet and exceed sales targets on a regular basis.
  • Analyze customer climate control needs and recommend solutions.
  • Conduct on-site assessments and recommend equipment.
  • Track activities and customer interactions in the CRM system.

Benefits

  • Opportunity to work in a dynamic and competitive environment.
  • Professional development and potential growth within the organization.
  • Engagement with trade shows and industry events to build career connections.
  • Supportive team culture fostering collaboration and customer service excellence.
Full Job Description
What You'll Be Doing

Duties and Responsibilities:
  • Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
  • Consistently generate qualified leads, build a strong pipeline, and close new rental business.
  • Develop and maintain long-term relationships with new and existing clients including contractors, project managers, and decision-makers.
  • Meet and exceed monthly, quarterly, and annual sales targets.
  • Identify and analyze customers' climate control needs and present appropriate equipment and fuel solutions.
  • Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
  • Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
  • Negotiate rental agreements and pricing with confidence and professionalism.
  • Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
  • Accurately track activities, opportunities, and customer interactions in the CRM system.
  • Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
  • Provide exceptional customer service and support to ensure client satisfaction.

What You'll Bring to the Team

Qualifications and Requirements:
  • Valid Class 5 driver's license with a clean or satisfactory driver's abstract (no more than three demerit points). You will be required to provide a copy of your updated driver's abstract upon request.
  • Minimum Grade 12 diploma or equivalent. Bachelor's degree or trade certificate in a related field is an asset but is not required.
  • Proven success in B2B Outside Sales with a hunter mindset-experience in the construction equipment rental industry or a related field is a strong asset.
  • Prior experience with account management is preferred.
  • Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset.
  • Knowledge of propane and climate control solutions is required, including working knowledge of the B149 Canadian propane codes.
  • Product knowledge of temporary construction heaters / HVAC equipment and/or generators is an asset.
  • Demonstrated track record of exceeding sales targets and consistently growing a territory.
  • Excellent communication, negotiation, and relationship-building skills; able to interact professionally with customers (at all levels), as well as with your teammates.
  • Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
  • Strong organizational and time-management skills; able to manage multiple priorities independently.
  • Proficiency in Microsoft Office and CRM platforms; familiarity with SRM software is a plus.
  • Team-player, with the ability to interact with both customers and colleagues in a professional manner.


Pay Range:
$90,000.00 - $100,000.00 annually

Address:
148 East Lake Blvd NEAirdrie, AB T4A 2G2

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