Remote Senior Marketing Specialist

Arrivia

$80K — $95K *
US-AnywhereRemote in San Diego, CA
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience and understanding of best practices
  • Strong email marketing expertise as the core of this role
  • Experience in lifecycle, product, and promotional marketing; multi-disciplinary strength preferred
  • 2 to 5 years with Marketo or similar marketing automation tools
  • Strong analytical skills for data-driven decision making
  • Excellent written and verbal communication skills
  • Proven ability to collaborate across functions in remote settings
  • Comfortable in fast-paced environments with quick turnarounds
  • Proactive mindset and leadership qualities; self-starter attitude
  • Experience in the travel or cruise industry is beneficial.

Responsibilities

  • Create and optimize automated and promotional email campaigns using Marketo and CMS
  • Manage member journeys from onboarding to re-engagement
  • Develop compelling communications for product and offer launches
  • Execute high-volume promotional campaigns quickly and efficiently
  • Utilize segmentation and personalization strategies to target campaigns effectively
  • Leverage marketing automation tools for streamlined workflows
  • Analyze campaign performance, identify trends, and implement optimizations
  • Conduct tests and propose improvements proactively
  • Collaborate with sales and operations teams across different time zones
  • Incorporate AI tools for content generation, audience analysis, and optimization.

Benefits

  • Unlimited PTO to promote work-life balance
  • Exclusive employee travel rates for personal use
  • Travel discounts through arrivia programs
  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan with company participation opportunities.
Full Job Description
About the Role

This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.

Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to. You will do it from wherever you work best, connected to a team that spans both coasts.

What You'll Own

  • Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
  • Lifecycle Programs: Own member journeys from onboarding through re-engagement.
  • Product Marketing: Turn product and offer launches into compelling member communications.
  • Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
  • Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
  • Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
  • Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
  • Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
  • Remote Collaboration: Partner with sales, operations, and other teams across time zones so the customer journey stays seamless.
  • AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.


What You'll Bring

  • 5+ years of marketing experience with a strong grasp of best practices and industry trends.
  • Deep, hands-on email marketing expertise. This is the core of the role.
  • Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
  • 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
  • Strong analytical skills and the habit of letting data drive decisions.
  • Excellent written and verbal communication, with email content that resonates.
  • Proven cross-functional collaboration and the ability to build relationships remotely.
  • Comfort in a fast-paced, high-volume environment with quick turnarounds.
  • Leadership qualities, initiative, and a proactive, go-getter mindset that shows up without an office around you.
  • Travel or cruise industry experience is a plus.


Benefits & Perks

  • Unlimited PTO
  • Exclusive employee travel rates
  • Travel discounts through arrivia programs
  • Medical, dental, and vision insurance
  • 401(k) with company participation


If you are a results-oriented email marketer ready to make a meaningful impact in travel, we invite you to apply.

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