Remote Senior Marketing Specialist

Arrivia

$75K — $100K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of marketing experience with a focus on industry best practices.
  • Deep email marketing expertise is essential as this role centers around it.
  • Experience in lifecycle, product, and promotional marketing; one strength outweighs the need for all three.
  • 2 to 5 years of experience with Marketo or similar marketing automation software.
  • Strong analytical skills for data-driven decision-making.
  • Excellent verbal and written communication skills for engaging email content.
  • Ability to build relationships and collaborate effectively in remote settings.
  • Comfortable in fast-paced environments requiring quick turnarounds.
  • Demonstrated leadership, initiative, and a proactive mindset.

Responsibilities

  • Create, build, and optimize automated and promotional emails using Marketo and CMS.
  • Own the lifecycle journey of members from onboarding to re-engagement.
  • Transform product launches into engaging member communications.
  • Execute high-volume promotional campaigns on tight deadlines while maintaining quality.
  • Segment and personalize campaigns based on member preferences and behaviors.
  • Streamline workflows using marketing automation tools to reduce manual tasks.
  • Analyze performance metrics to drive future optimizations and identify trends.
  • Proactively address underperforming areas without needing direction.
  • Collaborate with cross-functional teams in a remote environment to ensure a seamless customer journey.
  • Incorporate AI tools for enhanced content creation and campaign optimization.

Benefits

  • Unlimited PTO to support work-life balance.
  • Exclusive employee travel rates for personal trips.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) retirement plan options.
Full Job Description


About the Role

This is a senior, hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live.

Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to. You will do it from wherever you work best, connected to a team that spans both coasts.

What You'll Own

  • Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
  • Lifecycle Programs: Own member journeys from onboarding through re-engagement.
  • Product Marketing: Turn product and offer launches into compelling member communications.
  • Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
  • Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
  • Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
  • Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
  • Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
  • Remote Collaboration: Partner with sales, operations, and other teams across time zones so the customer journey stays seamless.
  • AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.


What You'll Bring

  • 5+ years of marketing experience with a strong grasp of best practices and industry trends.
  • Deep, hands-on email marketing expertise. This is the core of the role.
  • Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
  • 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
  • Strong analytical skills and the habit of letting data drive decisions.
  • Excellent written and verbal communication, with email content that resonates.
  • Proven cross-functional collaboration and the ability to build relationships remotely.
  • Comfort in a fast-paced, high-volume environment with quick turnarounds.
  • Leadership qualities, initiative, and a proactive, go-getter mindset that shows up without an office around you.
  • Travel or cruise industry experience is a plus.


Compensation & Benefits

  • Base Salary Range: $75,000 - $100,000 per year. Final compensation within this range is determined by individual qualifications, location, depth of hands-on experience, and relevant skills.
  • Unlimited PTO
  • Exclusive employee travel rates
  • Medical, dental, and vision insurance
  • 401(k)


If you are a results-oriented email marketer ready to make a meaningful impact in travel, we invite you to apply.

Similar Jobs

More Jobs at Arrivia

More Hospitality & Recreation Jobs

Find similar Remote Senior Marketing Specialist jobs: