St Francis Medical Center

Regional VP - Marketing Operations - SMRMC Public Relations

St Francis Medical Center • $150K — $180K *
Reno, NV 89502In-Person
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in Journalism, Communications, Marketing or related field
  • 10+ years of marketing experience in healthcare
  • 10+ years of leadership at the executive marketing level
  • Proven ability to communicate with senior executives and board members
  • Strong understanding of best-practice marketing and digital strategy
  • Excellent organizational and leadership skills
  • Strong writing skills, with creativity a plus

Responsibilities

  • Provide strategic leadership for marketing operations and growth initiatives
  • Partner with hospital executives to develop system-wide marketing strategies
  • Establish enterprise standards and implement scalable marketing initiatives
  • Translate organizational priorities into operational execution
  • Foster collaboration across markets to drive sustainable growth
  • Oversee and guide local hospital marketing teams
  • Contribute to strategic messaging campaigns on labor relations and crisis communications

Benefits

  • Comprehensive health plans including medical, dental, and vision
  • Retirement savings plan with employer match
  • Generous paid time off and paid holidays
  • Professional development and continuing education opportunities
  • Employee wellness programs and resources
Full Job Description
Overview

As a long-standing community partner with a 116-year history, Saint Mary’s Health Network offers Northern Nevada inpatient, outpatient, ancillary, and wellness services. Nationally recognized and accredited by the Joint Commission, as well as named one of the Top 100 Hospitals by Fortune/Merative and America’s Best 250 hospitals by Healthgrades, Saint Mary’s Regional Medical Center is a 352-bed acute care hospital offering a robust line of inpatient, outpatient and ancillary services including a top-rated Center for Cancer, surgical and orthopedic services, and an award-winning Cardiology program and more. The health system, a member of Prime Healthcare, also operates a fully-integrated Medical Group, multiple urgent care clinics, freestanding imaging, lab, and primary care clinics. For more information, visit www.SaintMarysReno.com.

Responsibilities

The Regional Vice President, Marketing Operations provides strategic leadership for enterprise marketing operations and market growth initiatives across multiple hospitals and regions. Partners with CEOs, executive leadership teams, physician leaders, and local marketing departments to develop and operationalize system-wide strategies that advance organizational goals including service line growth, physician alignment, digital transformation, and leadership communications. Establishes enterprise standards, implements scalable initiatives and strategic marketing initiatives, improves operational performance, and serves as a strategic resource for complex market, operational, and growth-related challenges. While maintaining executive oversight of marketing strategy, the role is focused on translating organizational priorities into consistent operational execution, fostering collaboration across markets, and driving sustainable growth through standardized processes, innovation, and cross-functional leadership. The Regional Vice President, Marketing Operations is the national executive leader responsible for implementing the organization's strategic marketing initiatives. This leader works with hospital leadership across the system to advance the company’s strategic goals. This leader oversees and provides guidance to local hospital leaders and teams tasked with marketing, digital strategy, and social media responsibilities. Working closely with Prime Executive Leadership, Government Relations, and Communications, this position contributes to all strategic messaging campaigns, especially as it relates to labor relations and crisis communications. Hospital Communications/Marketing and Business Development teams have a dotted line to this leadership role.

Qualifications

EDUCATION, EXPERIENCE, TRAINING

Required qualifications:

 

  • Bachelor’s degree in Journalism, English, Communications, Public Relations, Marketing or related field.
  • 10+ years of effective marketing experience in a healthcare delivery setting; 10+ years’ leading a marketing/communications function at the executive level.
  • A successful track record of effectively communicating with senior level executives, board members, physician leaders, elected officials, and key community stakeholders.
  • Experience and knowledge in best-practice marketing, digital strategy, and compliance considerations.
  • Highly developed organizational, communication, planning and leadership skills; diplomatic with the ability to build positive relationships across the health system.
  • Excellent writing skills; creativity a plus
  • Excellent coaching and mentoring skills to ensure an effective Corporate and hospital marketing team.
  •  

    Preferred qualifications:

     

  • Experience working in a large, complex (matrixed) national health system
  • Experience with strategic marketing, brand reputation, service line development
  • Experience in crisis communications, labor communications, and assisting in national-scale messaging campaigns
  • Master’s degree in Communications, Public Health, Marketing, or Business Administration
  • Employment StatusFull Time ShiftDays

    About St Francis Medical Center

    St. Francis Medical Center is a for-profit hospital in Lynwood, California, United States, owned by Prime Healthcare Services.
    Learn more about St Francis Medical Center

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