REGIONAL SALES MANAGER, WEST COAST

Kent Corporation

$100K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree preferred
  • 5+ years in a relevant field
  • Experience in developing sales plans
  • Proven track record managing distributor or retail relationships
  • Experience supporting training and trade shows
  • Background in pet specialty or consumer products preferred

Responsibilities

  • Develop regional sales strategies for growth
  • Identify and secure business opportunities
  • Build relationships with distributors and retailers
  • Conduct customer visits and account reviews
  • Lead sales training and field coaching
  • Represent the company at industry events
  • Maintain accurate CRM records and report activities

Benefits

  • Eligible for a company vehicle
  • Work from home when not traveling
  • Standard benefits package including health, dental, vision, and 401k
Full Job Description
  • The successful candidate will be eligible for a company vehicle, and while not traveling will work out of their home office.
  • The compensation range for this role is $100,000- $130,000, in addition to KENT standard benefits (health, dental, vision, 401k). Final compensation is subject to variation based on the candidate's skills, job responsibilities, location and other pertinent factors.

PRIMARY DUTIES & RESPONSIBILITIES
  • Develop and execute regional sales strategies that support growth, profitability, and key performance objectives.
  • Identify, secure, and expand business opportunities with pet specialty distributors, retailers, and prospective accounts.
  • Build and maintain strong relationships with distributor partners and retail customers across the assigned region.
  • Conduct regular in-person customer visits, participate in account reviews, and support category management initiatives.
  • Lead sales training, product launches, and field coaching with distributor sales teams to drive execution and brand advocacy.
  • Represent the company at industry trade shows, distributor events, and consumer-facing events to strengthen market presence.
  • Collaborate with Division Leadership, Sales Development Managers, and Brokers to align regional strategies and support business development efforts.
  • Maintain accurate CRM records and timely reporting of sales activities, market insights, call reports, expenses, and mileage while identifying opportunities to influence regional growth and go-to-market strategies.
  • Perform other duties as assigned.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS
  • Bachelor's degree preferred
  • 5 or more years of experience in a related field
  • Experience developing sales plans, managing sales activity, and tracking performance against goals preferred.
  • Experience managing distributor, retail, or key account relationships preferred.
  • Experience supporting product training, field execution, trade shows, or customer-facing events preferred.
  • Pet specialty, consumer products, or related industry experience preferred.

TRAVEL
  • Weekly travel is expected to visit accounts for support, training, and new product information. Additional travel will be required to identify and connect untapped markets to the distribution network.

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