OverviewUnder the direction of the Senior Director, Marketing, the Regional Marketing Manager is responsible for developing, implementing and managing marketing campaigns for assigned portfolio. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role is remote in the VA/DC/MD area, with occasional visits to our McLean, VA Corporate Office.
Responsibilities- Develop and review marketing & media plans, campaigns, budgets and strategies for assigned portfolio
- Partner with operations teams to analyze local market trends and make strategic marketing recommendations
- Oversee and manage the development of creative communication pieces, promotional materials, presentations, websites, and report materials for an assigned portfolio
- Advance the overall quality of strategic thinking, creative direction and technology use to maximize the marketing program effectiveness in meeting growth and cost savings goals set by the company
- Use analytics data to suggest ways to increase presence and capture leads; works with internal team to implement and make necessary updates
- Track, monitor and report on lead sources, traffic and campaign effectiveness
- Stay abreast of competition and real estate marketing trends
- Work with Regional Managers and Property Managers to monitor community marketing initiatives in accordance with the strategic plan and adjust based on specific needs to maximize traffic
- Travel to designated sub-markets for in person marketing assessments and consultation as needed
- Maintain in-depth knowledge of on-line marketing channels
Qualifications- Bachelor's degree strongly preferred
- A minimum of 3 years experience in property management or marketing is required
- Experience leading a team or broad marketing initiatives/projects is highly preferred
- Strong writing skills, to effectively communicate your brand's message
- Data analysis skills, to extract value from reporting tools
- Ability to organize, prioritize, and manage projects/tasks spanning multiple departments
- Proven success in crafting and implementing innovative ideas and concepts
- Excellent communication skills
- Valid driver's license and transportation
- This job is 100% remote, but may require a visit to a local property site
