Covenant Care

Regional Director of Sales & Business Development

Covenant Care • $110K — $130K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Healthcare Administration, or related field preferred
  • 5+ years of healthcare sales or business development experience
  • 2+ years of sales leadership experience, preferably across multiple locations
  • Home health or hospice sales experience strongly preferred
  • Proven track record of growing referrals, admissions, and market share
  • Experience in leading and developing sales professionals
  • Strong analytical and relationship-building skills

Responsibilities

  • Lead, coach, and develop the sales team in the assigned region
  • Establish sales goals and strategies for growth
  • Monitor and analyze referrals and territory performance
  • Conduct coaching and field visits to support team development
  • Build relationships with healthcare partners to enhance referral channels
  • Execute strategies to increase regional sales and revenue
  • Collaborate with leadership on market growth initiatives

Benefits

  • Flexible schedule
  • Paid time off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • 401(k)
  • Referral program
  • Mileage reimbursement
Full Job Description
Are you a proven home health sales leader who knows how to develop great teams, build strong healthcare relationships, and drive measurable growth? Elevate Home Health is growing across California, and we're looking for an experienced leader to help strengthen our existing markets while developing new opportunities for growth.

Regional Director of Sales & Business Development

Elevate Home Health | Choice Home Health | Focus Home Health | San Diego Home Health

California | Regional / Field-Based | Full-Time

We're growing - and we're looking for an experienced home health sales leader to drive growth across our California markets.

Elevate Home Health is the parent organization supporting a growing family of trusted local home health providers across California, including Choice Home Health, Focus Home Health, and San Diego Home Health. Together, our teams serve patients and families across Stockton, Fresno, San Jose, Monterey, San Luis Obispo, and San Diego.

As we continue to grow, we're seeking a Regional Director of Sales & Business Development to lead sales performance and strategic market expansion across an assigned California region.

This is a hands-on, market facing leadership role. You'll lead and develop a team of Account Executives while remaining actively engaged in the market-building relationships with hospitals, health systems, physicians, skilled nursing facilities, senior living communities, and other healthcare partners. You'll help open doors, develop new referral channels, strengthen existing markets, and identify opportunities for continued expansion.

We're looking for a leader who has built markets, developed high-performing sales teams, and can point to measurable growth they've personally helped create.

If you're energized by the opportunity to help shape a growing organization and play an integral role in expanding our presence across California, we'd love to talk with you.

What You'll Do

Lead & Develop Your Team
  • Lead, coach, and develop Account Executives and sales team members throughout your assigned region.
  • Establish sales goals, performance expectations, territory strategies, and growth priorities.
  • Monitor referrals, admissions, conversion, census growth, account development, and territory performance.
  • Conduct regular coaching, field visits, joint calls, and sales meetings.
  • Identify performance opportunities and develop actionable strategies to drive results.
  • Support the recruitment, onboarding, training, and development of sales team members.
  • Build a culture of accountability, collaboration, and relationship-driven growth.

Build Markets & Strategic Partnerships
  • Serve as a senior representative of Elevate and our local home health organizations throughout your region.
  • Develop and strengthen relationships with hospitals, health systems, physicians, medical groups, skilled nursing facilities, senior living communities, case managers, discharge planners, and other referral partners.
  • Personally develop strategic and high-value accounts that benefit from senior-level relationship building.
  • Identify new referral channels, partnership opportunities, and opportunities for market expansion.
  • Develop market-specific strategies based on referral patterns, competitive activity, service capabilities, and community needs.
  • Strengthen the local presence of Choice Home Health, Focus Home Health, and San Diego Home Health within the communities we serve.
  • Represent our organizations at healthcare, community, networking, and industry events.

Own Regional Growth
  • Develop and execute regional strategies to increase referrals, admissions, census, and revenue.
  • Establish measurable goals and key performance indicators for the region and sales team.
  • Analyze referral sources, conversion, account performance, territory activity, and growth trends.
  • Identify opportunities within established markets while evaluating potential areas for expansion.
  • Partner closely with branch, clinical, and intake leadership to ensure growth strategies align with staffing capacity, service areas, payer strategy, and our ability to deliver exceptional patient care.
  • Collaborate with Executive Directors and executive leadership on regional growth opportunities and priorities.

What We're Looking For
  • Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field preferred; equivalent relevant experience will be considered.
  • 5+ years of progressive healthcare sales or business development experience.
  • 2+ years of sales leadership experience, preferably overseeing multiple territories, markets, or locations.
  • Home health or hospice sales experience strongly preferred.
  • Demonstrated success growing referrals, admissions, census, revenue, and/or market share.
  • Experience leading, coaching, and developing Account Executives or other healthcare sales professionals.
  • Strong understanding of hospital, physician, post-acute, and community-based referral networks.
  • Experience developing new markets and strengthening established territories.
  • Strong analytical, communication, presentation, negotiation, and relationship-building skills.
  • Ability to understand and balance sales opportunities with clinical capacity, staffing, service areas, and operational priorities.
  • Comfortable being a hands-on field leader who works alongside the sales team and maintains an active presence throughout the market.
  • Multi-site or regional healthcare leadership experience preferred.
  • Ability and willingness to travel regularly throughout the assigned California region.

The Leader Who Will Thrive Here

You're a sales leader who still loves being in the market. You know how to coach and develop a team, evaluate territories, and drive accountability for results-but you're equally comfortable meeting with hospital leadership, developing strategic healthcare partnerships, and opening new opportunities for growth.

You understand that sustainable home health growth is built through strong relationships, operational awareness, clinical partnership, and consistent execution. You're energized by growth and excited by the opportunity to help strengthen and expand our presence across California.

Ready to Make an Impact?

If you're a proven home health sales leader who knows how to develop people, build strong healthcare partnerships, and drive sustainable growth, we'd love to hear from you.

Apply today and explore the opportunity to grow with Elevate Home Health and our family of trusted local home health organizations across California.

Work schedule
  • Day shift
Supplemental pay
  • Bonus pay
Benefits
  • Flexible schedule
  • Paid time off
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Disability insurance
  • 401(k)
  • Referral program
  • Mileage reimbursement

About Covenant Care

Covenant Care is a healthcare company that provides post-acute care services to patients in California, Illinois, Indiana, Iowa, Nebraska, Nevada, and Ohio. The company operates skilled nursing facilities, assisted living facilities, and rehabilitation centers. Covenant Care's services include physical therapy, occupational therapy, speech therapy, wound care, and pain management. The company's mission is to provide quality care to patients and improve their quality of life.
Learn more about Covenant Care
Size
10,000 employees
Industry
Founded
1982

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