Brunswick

Regional Business Director

Brunswick$118K — $174K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree desired.
  • 5-10 years working in a dealer organization or equivalent.
  • Proven sales performance with ability to identify business opportunities.
  • Solid background in the marine or power sports industry, familiar with dealer networks.
  • Strong verbal and written communication skills with excellent organizational abilities.

Responsibilities

  • Manage daily operations of Business Development Managers (BDMs) to ensure goal alignment.
  • Develop and implement growth strategies for Mercury products.
  • Engage with dealers in person to drive performance and address issues promptly.
  • Onboard and provide training to BDMs for effective dealer management.
  • Assess BDM performance and create development plans based on regional needs.
  • Collaborate with OEM team to share expansion responsibilities with BDMs.
  • Act as a communication bridge across sales, service, and marketing teams to enhance dealer interactions.

Benefits

  • Medical, dental, and vision coverage.
  • Paid vacation and 401k (up to 4% match).
  • Health Savings Account with company contributions.
  • Wellbeing program and discounts on product purchases.
Full Job Description

Location: Florida or Carolinas

Workplace Category: Remote

Travel Required: 60%

Direct Reports: Yes

Pay Range:  $118,400 - $174,000

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future.

Relocation: Yes

Drive regional growth through active dealer acquisition, development, and retention while delivering a high-touch, field-based partnership experience. Own execution of revenue, margin, and share objectives by leading and coaching Business Development Managers (BDMs) in-market. Maintain a strong field presence with dealers and the network across Southeastern US to directly influence performance, resolve issues, and identify growth opportunities utilizing Mercury products.

Candidates must be located within the designated dealer territory of responsibility, which includes the Carolinas, and Florida.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

  • Manage the day-to-day activities of assigned Business Development Managers, ensuring strong field execution and accountability to regional goals.
  • Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners in the field
  • Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners
  • Maintain an active field presence, regularly engaging with dealers and OEM partners to drive performance, identify opportunities, and resolve issues in real time
  • Oversee onboarding and hands-on, on-the-job training of BDMs to ensure readiness to execute and effectively manage dealer relationships
  • Assess performance of BDMs in-market and develop targeted coaching and development plans aligned to regional performance needs
  • Partner closely with the Mercury OEM team and actively share dealer conquest and growth responsibilities with BDMs through direct field engagement
  • Collaborate with sales leadership to evaluate market needs and trends.
  • Report regularly to leadership on competitive products, programs, and market dynamics based on field observations and customer feedback
  • Proactively resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management in the field
  • Develop and maintain strong working relationships with key dealers through consistent in-person interaction and follow-up
  • Establish and sustain open communication with local OEM boat representatives, ensuring alignment on market activity and opportunities
  • Assess issues within the region, resolving where possible and report back to upper management when follow up is required
  • Partner with category management on current products and support successful execution of new product introductions
  • Represent Mercury at national and regional shows, actively engaging customers, promoting products, and generating sales opportunities
  • Recruit, develop, and retain top talent, building a high-performing, execution-focused field sales team
  • Serve as a cross-functional bridge across sales, service, and marketing, supporting program execution, resolving customer issues, and ensuring consistent, aligned communication to the dealer network

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

  • Bachelor’s degree desired
  • Track record of exceptional sales performance with the demonstrated ability to discover business opportunities
  • 5-10 years working with a dealer organization or equivalent
  • A documented track record of success within the marine or power sports industry with knowledge of marine industry dealer or related organization
  • Verbal and written skills necessary to effectively communicate within Mercury and within the dealer network -- Excellent organizational skills are a must
  • Ability to understand the market and apply inputs into a regional demand plan that drives production; Possess a high level of business acumen
  • Ability to work with diverse personalities while remaining tactful, professional, and flexible
  • Ability to coach and motivate field staff
  • Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor

Preferred Qualifications:

  • Good working knowledge of Mercury & related products
  • Prior Marine Industry experience
  • Basic Marine Technical & Product Knowledge
  • Bilingual proficiency in English and Spanish (written and verbal) preferred.
  • Solid presentation skills
  • Willingness to 'take responsibility' and get the job done under any circumstances
  • Working knowledge of the law as it pertains to sales and advertising
  • Leadership & interpersonal skills
  • Knowledge of policy administration  
  • Ability to understand, develop, and manage a budget
  • Advanced Computer Skills in Microsoft Applications and ability quickly adapt to job specific programs and processes

The anticipated pay range for this position is $118,400 - $174,000,annually.  The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.  In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.  Details about our benefits can be found .

Next is Now!  


We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

#Brunswick Corporation - Mercury Marine

About Brunswick

Brunswick is a company that designs, manufactures, and markets recreational products. The company operates in three segments: Marine Engine, Boat, and Fitness. Marine Engine segment provides outboard, sterndrive, and inboard engines for boats. Boat segment provides fiberglass pleasure boats, yachts, and sport cruisers. Fitness segment provides cardiovascular and strength training equipment. Brunswick operates in the United States and internationally.
Learn more about Brunswick
Size
18,582 employees
Market Cap
$5 billion
Industry
Net Income
$372.7 million
Founded
1845
5 Year Trend
+5.4%
Revenue
$4.3 billion
NASDAQ

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