• Snapshot of the Role:

As a Program Manager, you'll play a critical role in bringing our learning experiences to life by driving cross-functional programs from concept through launch. You'll partner closely with Marketing, Content, and Product teams to ensure every project moves seamlessly from development to production to go-to-market execution.

This is a highly autonomous role for someone who thrives in fast-moving environments, enjoys bringing structure to ambiguity, and can confidently manage multiple priorities across a dynamic content slate. You'll be trusted to proactively identify risks, align stakeholders, and keep complex initiatives on track while continuously improving how we work.

Beyond program execution, you'll help shape the future of our operations. We're looking for someone who naturally questions inefficient processes, embraces new ways of working, and is excited to leverage AI tools to streamline workflows, improve visibility, and help teams operate more effectively at scale.

• What You Will Do:

• Lead end-to-end program management across one or more product verticals, ensuring successful delivery from development through launch.
• Drive integrated project plans across Content, Marketing, Product, Production, and Learning teams to keep workstreams aligned and on schedule.
• Own and manage complex timelines spanning development, production, post-production, and go-to-market execution.
• Partner with cross-functional stakeholders to identify risks, facilitate decisions, and maintain momentum across multiple concurrent initiatives.
• Coordinate the delivery of course content, marketing assets, and supporting product experiences to ensure successful launches.
• Support specialized workstreams including learning design, platform ingestion, and non-video content production.
• Partner with Legal on talent agreements, licensing, intellectual property, NDAs, and release workflows, escalating issues proactively when needed.
• Evaluate and improve cross-functional processes, communication, and operational workflows to increase efficiency and scalability.
• Identify opportunities to leverage AI tools and automation to reduce manual work, improve visibility, and accelerate decision-making across teams.
• Document and implement scalable processes, helping establish repeatable best practices as the organization continues to grow.

• About You (Requirements):

• 3-5 years of experience in program management, project management, production operations, content operations, or marketing operations.
• Experience managing complex, cross-functional initiatives across multiple teams and stakeholders.
• Proven ability to build alignment across Content, Marketing, Product, and other cross-functional partners while influencing without direct authority.
• Strong operational mindset with a track record of identifying process improvements and implementing scalable solutions.
• Comfortable navigating ambiguity, balancing competing priorities, and managing multiple projects simultaneously.
• Demonstrated experience incorporating AI tools into day-to-day workflows to improve efficiency, organization, and execution.
• Excellent communication skills with the ability to synthesize complex information and confidently engage stakeholders at all levels.
• Proficiency with project management and collaboration tools such as Asana, Airtable, or similar platforms.
• Familiarity with content production, digital marketing, or go-to-market workflows in a media, education, or technology environment is preferred.

At MasterClass, we're a learning company at our core. In this role, you'll work alongside world-class marketers, creatives, storytellers, and operators while helping evolve how modern marketing teams leverage AI, experimentation, and audience insights to drive smarter and more effective campaigns.

• What You Will Do:

• Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting
• Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
• Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work
• Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
• Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
• Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
• Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
• Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

• About You (Requirements):

• 7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution
• Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels
• Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs
• Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams
• Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments
• Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling
• Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation
• Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.

MasterClass's salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Salary Range

$138,000-$165,000 USD