Senior Director, Product – Media OS
Position Overview
The Senior Director, Product – Media OS will own the vision, strategy, roadmap, and market success of IQVIA Digital’s flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.
The ideal candidate brings deep expertise in AdTech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.
Key Responsibilities
Product Vision & Strategy
- Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions.
- Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
- Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.
- Establish strategic priorities and investment plans that support growth, innovation, and market leadership.
Product Roadmap & Innovation
Own and execute the end-to-end product roadmap across:
- Campaign planning and forecasting capabilities, including AI-driven recommendations.
- Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
- Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.
- Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.
Lead innovation initiatives focused on:
- AI-driven campaign optimization and automated decisioning.
- Closed-loop marketing and performance intelligence.
- Real-time analytics and adaptive campaign management.
- Seamless user experiences across planning, activation, measurement, and optimization workflows.
Platform & Ecosystem Leadership
- Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
- Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
- Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
- Anticipate market trends and evolving customer needs to maintain competitive advantage.
Commercial Strategy & Growth
Partner closely with Sales, Marketing, and Client Success teams to:
- Refine product packaging, pricing, and go-to-market strategies.
- Accelerate platform adoption among agencies and pharmaceutical clients.
- Develop platform-led growth initiatives that drive revenue expansion.
- Support integrated campaign solutions and new market opportunities.
Champion customer success by:
- Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
- Demonstrating the value of consolidated workflows and reduced operational complexity.
- Ensuring strong customer adoption and retention outcomes.
Cross-Functional Leadership
- Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
- Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
- Foster a culture of innovation, accountability, and customer-centric product development.
- Align organizational stakeholders around product priorities, investments, and business objectives.
Thought Leadership & Industry Influence
- Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.
- Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.
- Share insights through industry events, client engagements, conferences, and executive forums.
- Help shape the future of privacy-first, healthcare-focused marketing platforms.
Required Qualifications
- 12+ years of product management and product leadership experience in:
- Advertising technology (AdTech)
- Marketing technology (MarTech)
- Digital platforms
- Data-driven SaaS environments
- Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
- Deep expertise in:
- Programmatic advertising ecosystems and DSPs
- Identity resolution and identity graph technologies
- Data platforms and audience modeling
- Omnichannel marketing strategies
- Demonstrated ability to:
- Lead large-scale cross-functional organizations
- Translate strategic vision into measurable business outcomes
- Influence senior executives and key stakeholders
- Operate effectively in complex, regulated industries
Preferred Qualifications
- Advanced degree (MBA or related graduate degree).
- Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
- Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
- Experience building open-platform ecosystems and partner integration strategies.
- Knowledge of privacy regulations and healthcare marketing compliance requirements.
What Success Looks Like
In this role, you will:
- Establish Media OS as a market-leading operating system for healthcare marketing.
- Deliver seamless orchestration across channels, partners, and activation platforms.
- Accelerate adoption among agency partners and direct pharmaceutical customers.
- Drive meaningful growth in platform usage, revenue, and customer satisfaction.
- Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities.
- Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.
This is a remote / WFH position open to applicants within the United States.
The potential base pay range for this role, when annualized, is $140,100.00 - $390,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
