Product Planning Manager

Samsung Electronics Co., Ltd. • $108K — $130K *

Plano, TX 75025In-Person

Consumer Technology

5 - 7 years of experience

Today

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Job Overview by Ladders

Qualifications

6 years of experience in Product Planning or Product Management.
Strong business and technology understanding.
Bachelor's degree or equivalent.
Proven ability to bring ideas to market successfully.
Strong business acumen across strategy, marketing, finance, and operations.
Excellent presentation skills.
Proficiency in Microsoft Office (PowerPoint, Excel).
Experience in consumer data analysis is a plus.
Comfortable with ambiguity and adapting to change.
Team-oriented with a focus on team success.

Responsibilities

Analyze American consumer, market, technology, and design trends.
Identify consumer pain points to define unmet market demands.
Generate innovative product and feature ideas based on consumer insights.
Refine concepts with a focus on consumer benefits and market feasibility.
Manage ideation workshops and brainstorming sessions.
Develop market strategies including pricing and go-to-market plans.
Collaborate with Samsung Korea HQ to assess technical feasibility and ROI.

Benefits

Medical, Dental, Vision, Life Insurance.
401(k) plan.
Employee Purchase Program.
Tuition Assistance after 12 months.
Paid Time Off.
Student Loan Program after 12 months.
Wellness Incentives.
MBO bonus compensation based on performance.

Full Job Description

Position Summary

This role is not eligible for immigration sponsorship

Role and Responsibilities

Position Objective

Shape the future of Samsung Digital Appliances product line-up by translating U.S. consumer, market, technology, and design insights into innovative, human-centered product concepts. Lead new concept development and strategic execution in partnership with global and regional teams to deliver differentiated solutions that drive growth. The Product Planning Manager plays a crucial role in shaping the future product line-up for the Samsung Digital Appliances (DA) division. The primary objective is to drive innovation and strategic growth by:

1. Market and trend analysis

Monitoring and analyzing American consumer, market, technology, design, and industry trends to derive actionable insights.
Conducting competitive benchmarking and investigating other market references to identify opportunities and areas for differentiation.
Capturing and leveraging feedback from product reviews to drive continuous improvement in new product development.

2. New concept development

Identifying consumer pain points and needs to define unmet market demands.
Generating innovative product, feature, service, and use case ideas based on strong consumer insights.
Developing and refining concepts, ensuring they are rooted in a clear understanding of consumer benefits, available technology, and market feasibility.
Exploring Multi-Device Experience (MDE) scenarios leveraging Samsung SmartThings connectivity across various appliances.

3. Strategy development and execution

Managing the ideation workshop process, including offline brainstorming sessions (in collaboration with the SEA CSMI team) and online idea market bulletins.
Developing comprehensive strategies for new concepts, including market sizing, pricing, sales revenue and quantity forecasting, and go-to-market plans (in collaboration with Product Marketing).
Collaborating with Samsung DA Korea HQ to assess technical feasibility, align product line-ups, and calculate Return on Investment (ROI).
Partnering with the North America RHQ and subsidiary teams to gather regional insights, understand business landscapes and competition, and align with regional marketing and sales strategies.
Investigating and collaborating with external companies to explore potential partnerships for new concept development.
Presenting new concepts and their strategic rationale to Samsung DA Korea HQ to secure alignment and investment.

Skills and Qualifications

Minimum Qualifications:

6 years of full-time experience in Product Planning or Product Management.
Strong understanding of both business and technology.
Bachelor's degree or equivalent
Proven ability to apply systems thinking and bring ideas to market (e.g., creating new solutions, launching products).
Strong business acumen with broad exposure to strategy, marketing, finance, operations, and product development.
Highly creative, innovative, and consumer-focused mindset.
Excellent presentation skills.
Proficiency in Microsoft Office (PowerPoint, Excel).
Experience with consumer data analysis (e.g., review crawling, Sprinklr usability) a plus.
Comfortable working with ambiguity and adapting to last-minute changes.
Team-oriented, prioritizing team success over individual recognition.
Willingness to travel as needed.

Preferred Qualifications:

MBA or Master's in Business, Statistics, Marketing, or related field preferred
Bilingual in Korean and English, enabling clear communication with global stakeholders
Ability to lead and actively participate in creative workshops and ideation sessions.
Hands-on, flexible, and collaborative working style; comfortable experimenting with new approaches.
Strong relationship-building skills with internal partners, fostering collaboration and identifying growth opportunities.
Experience managing projects and agencies.
Knowledge of the appliance market.
Experience with the full New Concept Development (NCD) process.
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

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