Thermo Fisher Scientific

Product Marketing Manager, WAI

Thermo Fisher Scientific$110K — $130K *
US-AnywhereRemote in Pennsylvania, US
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, Business, or a related field; MBA preferred.
  • 7+ years of experience in product marketing or related roles in BioTech/Pharma, Industrial, Academic/Government, or Healthcare sectors.
  • Proven experience in developing and launching new products in a global matrix organization.
  • Strong background in forecasting, budgeting, and analysis of business scenarios and pricing.
  • Ability to effectively interact with cross-functional and cross-cultural teams to meet business goals.
  • Experience communicating complex technical concepts clearly across different organizational levels.

Responsibilities

  • Own the go-to-market strategy for new products, including segmentation and demand creation.
  • Develop value propositions and customer messaging aligned with business objectives.
  • Execute demand generation programs to reach new markets and segments.
  • Collaborate with Marketing Demand Management teams to implement integrated campaigns.
  • Partner with sales and channel teams to ensure successful adoption of go-to-market plans.
  • Track post-launch performance metrics to inform future strategies.
  • Utilize customer and market insights to refine product positioning and identify growth opportunities.

Benefits

  • Standard office hours (40 hours/week)
  • Opportunities for domestic and international travel (25-50%)
  • Engagement in cross-functional collaboration with product, sales, and marketing teams.
Full Job Description
Work Schedule
Standard Office Hours (40/wk)

Environmental Conditions
Office

Job Description

GROUP/DIVISION SUMMARY

The position is part of the Growth, Protection and Separation (GPS) business unit within the Laboratory Equipment Division. The Product Marketing role will lead the strategic direction, market expansion, and commercial success of assigned products and solutions. The role will work cross-functionally with product, sales, and marketing teams to define product positioning, create go-to-market strategies, and drive profitable growth across key customer segments and regions.

Travel expectation will be between 25-50%, depending upon business requirements. This will include both domestic and international travel.

POSITION SUMMARY

The Product Marketing Manager is responsible for developing and executing go-to-market (GTM) strategies for new and existing products. This role bridges product management, sales, and marketing to ensure successful product launches, effective positioning, and sustained market growth. The ideal candidate is a strategic thinker with a strong understanding of customer needs, market dynamics, and competitive landscapes.

Key Responsibilities:

  • Own product and new product introduction (NPI) go-to-market strategy, including segmentation, positioning, and demand creation.


  • Develop compelling value propositions, competitive differentiators, and customer-facing messaging that align with business objectives.


  • Define and execute demand generation programs to expand market reach across new regions and customer segments.


  • Collaborate with division-level Marketing Demand Management (MDM) teams to plan and execute integrated campaigns.


  • Partner with sales and channel teams to drive enablement, ensuring effective adoption and execution of go-to-market plans.


  • Track post-launch performance, including adoption rates, win/loss analysis, and customer feedback, to optimize future launches.


  • Leverage insights from customer, competitive, and market data to refine positioning and identify growth opportunities.


  • Drive measurable business impact through marketing-influenced revenue and pipeline growth, customer acquisition and expansion, campaign ROI, and sales enablement effectiveness


Qualifications:
  • Bachelor's degree in marketing, Business, or a related field; MBA preferred.
  • 7+ year's work experience in product marketing, commercial, business development, or related roles in BioTech/Pharma, Industrial, Academic/Government, or Healthcare sectors
  • Experience in developing and launching new products in a global matrix organization and working with channels, key customers and commercial teams.
  • Experience with forecasting, budgeting and analysis of business situations, driven profiles and pricing analysis.
  • Proven ability to interact effectively with cross-functional and cross-cultural teams to achieve significant business objectives.
  • Proven success communicating highly technical/sophisticated information at all levels in an organization and be comfortable owning aggressive targets and goals.


About Thermo Fisher Scientific

Thermo Fisher Scientific Careers

Join the vibrant team at Thermo Fisher Scientific, a global leader in serving science and making the world healthier, cleaner, and safer. With a workforce of over 75,000 professionals, Thermo Fisher Scientific offers unparalleled job opportunities and a culture of innovation that propels your career to new heights. Work You’ll Do At Thermo Fisher Scientific, you will be part of a team that is dedicated to enabling our customers to make the world healthier. Whether you are involved in the development of life-saving drugs or innovative environmental solutions, your work will have a profound impact on society. Our commitment to leadership in the industry is unwavering. With Thermo Fisher Scientific, you will lead projects that set standards in scientific inquiry and market leadership. You will work at the intersection of science, technology, and industry expertise, driving digital innovation in every aspect of our business. Join our diverse team of professionals and engage in roles that span across various functions and disciplines. From research and development to marketing and sales, the breadth of job opportunities available means that you can find the perfect match for your skills and passions. Innovative Work As part of our team, you will have access to cutting-edge tools and technologies that foster creativity and innovation. Thermo Fisher Scientific is home to a dynamic range of career paths, all designed to challenge you and help you grow as a professional. Our employment philosophy emphasizes diversity and inclusivity, ensuring that all team members have the opportunity to thrive. We believe in nurturing talent through robust training programs, leadership development, and opportunities for career advancement. Be Part of a Great Team Working at Thermo Fisher Scientific means being part of a global network of enthusiastic, talented, and ambitious individuals. Our culture is built on collaboration, where each member’s unique skills and perspectives are valued. You will enjoy benefits that support both your professional growth and personal well-being. Future-Proof Your Career Embark on a journey of growth and continuous learning with Thermo Fisher Scientific. We offer a variety of training and development programs that cater to your interests and career goals. From internships for budding scientists to leadership training for aspiring executives, our programs are designed to equip you with the skills needed for a successful and fulfilling career. Explore Discover how our commitment to innovation leads to advancements in health and science: [Read More] Learn about our leadership in environmental sustainability and how you can contribute: [Read More] The Thermo Fisher Scientific Difference Our global presence and commitment to innovation mean that your work extends beyond borders and makes a tangible impact worldwide. The collaboration between our teams drives our leadership in the scientific community and contributes to a culture that embraces diversity and fosters professional growth. Stay Connected Join Our Team Search open positions that match your skills and interest. We are always on the lookout for passionate, curious, and driven team players. Explore our job opportunities and find out how you can contribute to our meaningful work. SEARCH THERMO FISHER SCIENTIFIC JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Thermo Fisher Scientific.
Learn more about Thermo Fisher Scientific
Size
130,000 employees
Market Cap
$213.3 billion
Industry
Net Income
$6.3 billion
Founded
1956
5 Year Trend
+16.5%
Revenue
$32.2 billion
NASDAQ

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