The Role The Product Marketing Manager (PMM) is Pantheon's market visionary - the person who sees where the web is going and positions Pantheon as the platform that gets you there first. This role goes beyond translating features into benefits; it's about building a compelling narrative around where Pantheon is headed, exciting the market about what's possible, and inspiring customers, prospects, and the broader industry to believe in our product vision.
We're looking for someone who has done this before - not for an established product with an existing audience, but for something brand new. You've taken a 0-to-1 product to market, created a category narrative from scratch, and know what it takes to generate excitement and adoption before the proof points exist. At Pantheon, you'll do it again - shaping how the world understands where the web platform is going, and making that future feel inevitable.
Key Responsibilities- Vision & Narrative Leadership
- Category Storytelling: Develop and own Pantheon's forward-looking product narrative - articulating not just what we build today, but why it matters for the future of the web.
- Thought Leadership Content: Create high-impact content (keynote narratives, manifestos, vision briefs, point-of-view pieces) that positions Pantheon as a category leader and shapes industry conversation.
- Market & Customer Insight
- Emerging Trends: Continuously scan the market for shifts in how developers, marketers, and digital teams build and operate web experiences - and translate those signals into sharper positioning.
- Customer Aspiration Mapping: Go beyond pain points to understand what customers are trying to become - and build messaging that speaks to their ambitions, not just their problems.
- Positioning & Messaging
- Vision-Led Messaging: Craft positioning that connects Pantheon's product roadmap to a larger market opportunity, making prospects feel the urgency and excitement of what's coming.
- Product Narrative Development: Own core product messaging across the website, launch materials, and sales assets - ensuring every touchpoint reinforces both present-day value and future vision.
- Go-to-Market Execution
- Launch Storytelling: Lead the narrative strategy for major product launches, ensuring releases feel like meaningful milestones in a larger story - not just feature drops.
- Cross-Functional Alignment: Partner with Product, Sales, and Marketing to ensure GTM motions are anchored in a coherent, exciting vision rather than disconnected feature announcements.
- Sales & Enablement
- Vision Enablement: Equip Sales with the language, stories, and materials they need to sell not just today's product, but Pantheon's trajectory - helping customers buy into where we're going.
- Product Partnership: Work closely with Product Management to get ahead of the roadmap, shaping how new capabilities are framed from the earliest stages of development.
Qualifications- Experience: 4+ years in Product Marketing, preferably in B2B SaaS, developer tools, or WebOps - with a track record of building compelling product narratives, not just executing launches.
- 0-to-1 Product Experience: Must have hands-on experience taking a net-new product to market - from pre-launch positioning through initial adoption - where there was no existing playbook, customer base, or category to anchor to.
- Storytelling Ability: Exceptional written and verbal communication skills, with a demonstrated talent for translating complex technology into inspiring, market-shaping stories.
- Strategic Thinking: Proven ability to think beyond the immediate roadmap and connect product decisions to broader market trends and customer aspirations.
- Collaboration: Highly effective working across Product, Sales, and Marketing - and comfortable influencing without authority.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
Bonus Points- Experience marketing products built on Drupal, WordPress, or similar CMS ecosystems.
- Familiarity with the developer tools or digital agency market.
- Proficiency with Salesforce, Amplitude, or similar GTM tools.
What We OfferWe have all the usual perks and benefits but what we can really offer you is a fantastic work environment powered by an amazing team.
- Industry competitive compensation and equity plan
- Flexible time off, sick days, and 13 paid holidays
- Comprehensive medical insurance including Health, Dental and Vision
- Paid parental leave (plus fertility, adoption and other family planning benefits)
- In-office workspace (San Francisco)
- Monthly allowance for wellness, reading and access to LinkedIn Learning for continued development
- Events and activities both team-based and company wide that inspire, educate and cultivate
The US base salary range for this role is $111,000-138,000 USD
The Canadian base salary range for this role is $87,200-109,000 CAD
This position also offers a performance bonus based on company performance. Salary ranges are determined by role, level, and location.
