About the RoleAs we continue to grow, we're seeking a
Product Marketing Manager to lead go-to-market strategies and support cross-functional product launches from end to end. This role will act as the connective tissue between product and marketing teams, ensuring our launches are not only timely but also resonate powerfully with our audiences. You'll also lead special projects that enhance how we communicate product claims, working with research, legal, and other partners to bring credible, compelling narratives to life.
You Will- Lead the end-to-end go-to-market (GTM) process for new product launches, from strategic planning through execution
- Translate product capabilities into clear, compelling marketing narratives and positioning
- Collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful
- Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns
- Own and drive special projects related to claims development, including researching, framing, and validating marketing claims
- Help build scalable mechanisms and processes that improve how we launch and promote products
About YouIf you're interested in shaping the future of health by launching impactful products and bringing them to life through strategic marketing, this role may be for you!
You Have- 6+ years of experience in product marketing for consumer facing (B2C) products, preferably in fast-paced, high-growth environments
- Experience with in-house marketing teams in the tech or digital product space; digital health or telehealth a plus
- Proven experience partnering with product teams and cross-functional stakeholders beyond just marketing
- Strong product sense, with the ability to translate complex features into user-centered messaging
- Scrappy, adaptable, and comfortable with ambiguity-you thrive in evolving environments
- Strategic thinker with strong communication skills and a collaborative mindset
What Makes This Job Amazing- Huge ownership opportunity: you'll own marketing launches for select upcoming products, shaping strategy and partnering cross-functionally to drive execution
- Direct impact: lead critical product launches and shape messaging that reaches millions
- Cross-functional collaboration: partner with product, marketing, research, and legal teams
- Room to grow: build processes, level up strategy, and grow your career in a high-growth company
What You'll Earn and Enjoy- Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
- Investment in your future. A 401(k) with company match to help you build long-term financial security.
- Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
- Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
- Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
- And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.
The base salary range for this position is $126,000-$166,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.
We have office locations in NYC and Princeton (hybrid schedule, 2 days per week on-site), and may consider candidates in other locations on a remote basis.
