Product Marketing Manager - TrainingThe RoleThe Product Marketing Manager - Training serves as the organization's scientific storyteller, transforming complex nutritional science into compelling education that equips employees to confidently communicate the value of Plexus products. This role bridges Product Development, R&D, Regulatory, Marketing, Sales, and Field Development by creating the internal product narratives that drive launch readiness, organizational alignment, and product confidence.
As the internal voice of product education, this individual translates ingredient science, clinical substantiation, and technical product information into engaging, easy-to-understand messaging that inspires confidence while maintaining scientific integrity and regulatory compliance. Through live training, multimedia content, and strategic educational initiatives, this leader ensures every team understands not only what the product does-but why it matters and how it improves consumers' lives.
Key Performance ObjectivesWithin the first 12 months, success will be demonstrated by the ability to:
- Develop a scalable internal product education program that significantly improves product knowledge and launch readiness across cross-functional teams.
- Create compelling, science-backed product narratives that clearly communicate key differentiators, ingredient benefits, and consumer value in language anyone can understand.
- Establish a consistent internal messaging framework that aligns Product Development, Marketing, Sales, Customer Service, Compliance, and Field Development around a unified product story.
- Become the trusted internal expert and on-camera educator for product launches, educational media, and scientific storytelling.
- Increase employee confidence and engagement through measurable improvements in training effectiveness, knowledge retention, and launch preparedness.
Performance Accountabilities- Leads the strategy and execution of internal product education initiatives that strengthen organizational alignment, product knowledge, and launch readiness.
- Translates complex scientific and nutritional research into compelling, easy-to-understand product narratives that clearly communicate consumer benefits and competitive differentiation.
- Partners with R&D, Product Development, Product Marketing, Regulatory, and Compliance to develop accurate, compliant, and differentiated product messaging.
- Develops scalable training programs, launch education, and enablement resources that equip internal teams to confidently communicate product value.
- Serves as the organization's lead product educator through workshops, presentations, webinars, podcasts, videos, and other multimedia platforms.
- Creates impactful educational content, including product guides, launch materials, FAQs, scripts, and digital learning resources that reinforce consistent product messaging.
- Ensures all training materials align with approved scientific substantiation, regulatory requirements, and company standards.
- Measures training effectiveness through stakeholder feedback, knowledge assessments, and participation metrics, continuously improving learning outcomes.
- Monitors emerging nutritional science, industry trends, and competitive products to enhance product education and strengthen internal expertise.
- Builds strong cross-functional partnerships that bridge scientific innovation with commercial execution, enabling employees to confidently communicate the value behind every Plexus product.
Performance QualificationsEducation- Bachelor's degree in Nutrition, Health Sciences, Marketing, Communications, Education, or a related field.
- A Registered Dietitian (RD) credential preferred.
- Five (5) years of experience in product training, product marketing, scientific communications, education, or a related product support role.
- Demonstrated ability to translate complex scientific concepts into compelling product narratives that drive understanding, engagement, and business results.
- Strong knowledge of nutritional science, ingredient functionality, product positioning, and structure/function claim substantiation.
- Proven ability to develop and deliver impactful product education, training programs, and enablement resources for diverse audiences.
- Exceptional communication and presentation skills with the ability to confidently engage audiences through live training, workshops, webinars, podcasts, videos, and other multimedia platforms.
- Demonstrated ability to build collaborative partnerships and influence cross-functional teams to achieve aligned business outcomes.
- Strong project management and organizational skills with the ability to manage multiple product launches, competing priorities, and deadlines.
- Demonstrated ownership, intellectual curiosity, and business acumen with a passion for translating science into meaningful customer value and commercial success.
