We are seeking a curious, analytical, results-driven, and execution-oriented Product Marketing Manager to join our growing team. This position reports to the Senior Director of Product Marketing and is crucial in supporting our go-to-market initiatives, strengthening competitive positioning, and ensuring our messaging is consistent, differentiated, and grounded in real customer outcomes.
How You Will Impact Schoox- Develop and execute product marketing strategies to drive brand awareness, adoption, and growth.
- Craft clear, differentiated product messaging and positioning grounded in customer outcomes and market needs.
- Create and maintain high-impact content across formats (e.g., decks, web copy, demos, videos, collateral) for marketing, sales, and customer-facing channels.
- Serve as a primary content contributor for Schoox's SEO and AEO strategy, applying L&D market expertise to write, edit, or refine blog posts and web content that articulate our differentiated capabilities and resonate with buyers.
- Partner with Demand Generation to develop content and align campaigns with product messaging and ensure consistency across all channels.
- Build and maintain sales enablement assets (e.g., one-pagers, battlecards, FAQs, customer stories, solution briefs, training materials) in collaboration with Sales Enablement to support the buyer journey.
- Develop end-to-end interactive demo experiences (e.g., Storylane) to effectively showcase product value throughout the sales cycle.
- Support product launch coordination by aligning cross-functional teams, producing foundational product marketing documentation, and ensuring readiness across revenue and product teams.
- Collaborate with Sales and Customer Success and leverage internal tools to gather field insights and continuously refine messaging, positioning, and enablement materials.
- Conduct ongoing market, customer, and competitive research to inform positioning, strategy, and content development.
- Analyze customer data, win/loss insights, and market trends to generate actionable insights and improve marketing effectiveness.
- Leverage AI tools and technologies to enhance research, content creation, enablement efficiency, and overall marketing impact.
Requirements- 3+ years of experience in product marketing within the B2B SaaS or tech.
- Direct experience in workforce learning, LMS, talent development, HCM, or adjacent HR Tech is required. Familiarity with L&D buyer needs, industry terminology, and the competitive landscape is expected from day one.
- Proven track record of successfully launching and managing product marketing campaigns.
- Ability to translate complex platform capabilities into compelling value propositions for HR, L&D, and operational buyers.
- Strong analytical and structured thinking skills; comfortable working with both qualitative and quantitative inputs.
- Strong written and verbal communication skills across executive and operational audiences.
- Demonstrated experience with AI/LLM platforms to enhance research, competitive monitoring, content development, or other workflow efficiencies.
- Proven success working cross-functionally and collaborating in a remote work environment.
- Bachelor's degree in Marketing, Business Administration, or related field preferred.
CompensationAt Schoox, fair compensation practices aren't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.
The compensation offered for this position will depend on qualifications, experience, and work location. The offered compensation may also include restricted stock options.
BenefitsA description of our employee benefits may be found HERE
