Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in sports, politics, and culture. They can be powerful truth signals since traders have financial motivation to be right and there is no third party setting the odds with a built-in edge. As a Product Marketing Manager on the Consumer & Business team, you'll support the Prediction Markets team in growing awareness and adoption of Coinbase's prediction markets product. What you'll do: • Own the voice of the customer by immersing yourself in the prediction markets ecosystem and understanding which segments of users are trading which types of prediction markets across sports, politics/economics, culture, and more. • Develop growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections), ideating, refining, and executing plans using channels like social, email/push, influencers, paid ads, events, and incentives. • Lead go-to-market strategy for product and feature launches such as parlays, from planning through execution. • Measure and report on the performance of product marketing initiatives to inform ongoing strategy. • Think big about the future of prediction markets and how Coinbase can use them to better predict outcomes and bring awareness to those predictions. Required Skills and Experience: • 5+ years of marketing experience within the trading/crypto or FinTech space. • Demonstrated track record of ideating and implementing growth strategies on products. • Demonstrated track record of creating customer segmentation and insights. • Advanced quantitative and deductive skills, with the ability to distinguish between signal and noise and make data-guided decisions. • Demonstrated ability to collaborate effectively across multiple teams to drive go-to-market execution. • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. P77089 #LI-Remote Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). Annual base salary range (excluding equity and bonus): $140,080-$164,800 USD Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.