Product Marketing Manager

Blacksmith Software Inc

• $90K — $130K *
Nye, MT 59061In-Person
Consumer Technology
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of product marketing or related experience
  • Strong ability to simplify complex technical concepts
  • Proven track record in launching products and go-to-market strategies
  • Experience creating compelling sales collateral and content
  • Familiarity with developer-focused communications and content creation

Responsibilities

  • Translate technical details into clear customer value propositions
  • Lead product launches with a focus on messaging and impact
  • Develop sales enablement materials such as case studies and decks
  • Create educational content that resonates with developer audiences
  • Collaborate with engineering and design teams for effective storytelling

Benefits

  • Medical, Vision, and Dental insurance
  • Competitive base salary with equity options
  • Unlimited Paid Time Off (PTO)
  • Annual team offsite events
  • Early-exercise stock options
  • 12 weeks of fully paid parental leave (US)
Full Job Description
What you'll own
  • Product Positioning & Messaging
    • Translate technical depth into customer value and make complex infrastructure sound simple and compelling.
    • Partner closely with product and sales to ensure launches, demos, and decks speak the customer's language.
  • Launches & GTM
    • Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.
    • Define launch tiers and ensure every release has a crisp narrative and measurable impact.
    • Collaborate with engineering and founders on demos, blog posts, and social amplification.
  • Sales Enablement & Collateral
    • Create collateral that converts, like case studies, one-pagers, decks, and battlecards.
    • Build a central source of truth for customer references and success stories.
    • Support the sales team with concise talk tracks, objection handling, and value messaging.
  • Content & Thought Leadership
    • Translate customer problems into stories that resonate.
    • Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.
    • Partner with design and brand on visual storytelling that raises our aesthetic bar.
What we value
  • Clarity: You can make a deeply technical concept understandable without dumbing it down.
  • Taste: You care about quality, all the way from slide design to headline phrasing.
  • Curiosity: You ask good questions and listen deeply to customers.
  • Bias to action: You ship fast, iterate, and learn.
  • Collaboration: You work fluidly with founders, engineers, and designers.
  • Technical empathy: You don't need to code, but you understand how developers think.


Compensation and benefits
  • Medical, Vision, and Dental insurance.
  • Competitive base + equity.
  • Unlimited PTO.
  • Annual offsite.
  • Early-exercise stock options
  • 12 weeks fully paid parental leave (US)
* Ladders Estimates

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